阅读说明：本技术 存储多媒体消息的测量方法 (Measuring method for storing multimedia message ) 是由 弗拉基米罗维奇·阿黛尔·阿迪亚土林 亚历山德罗夫娜·安娜·纳伍莫娃 叶夫根耶维奇·伊戈·瑟罗夫 于 2018-12-21 设计创作，主要内容包括：本发明涉及用于测量多媒体消息可记忆性的方法,即使用系统10-20和安装在用户耳廓或乳突的参比电极。需要在位于C3,C4,T3,T4,P3和F4点的用户头上安装电极,根据国际电极图确定10-20％。用户看多媒体消息的时间记录大脑活动。根据记录结果确定数值：电极C3(Э)的熵导引线；首先引线的相干性(K1),等于电极T3和电极T4的引线在30-45Hz范围内的相干性；第二引线的相干性(K2),等于电极C4和电极T4的引线在4-8Hz范围内的相干性；第三引线的相干性(K3),等于电极P3和电极F4的引线在8-13Hz范围内的相干性；设定Э(K3Э)的记忆加权系数；分别对于K1、K2和K3(分别为K31、K32和K33)设定的第一、第二和第三记忆加权系数,并通过对Э、K1、K2和K3计算乘积总和KЭ*Э、K31*К1、K3*K2和K33*K3,都特定于多媒体消息,确定多媒体消息的记忆系数(3M)。(The invention relates to a method for measuring the memorability of multimedia messages, namely using a system 10-20 and a reference electrode mounted on the pinna or papilla of the user. Electrodes are required to be installed on the user's head at points C3, C4, T3, T4, P3 and F4, determined 10-20% from the international electrode map. The time the user sees the multimedia message records brain activity. Determining the value according to the recorded result: an entropy lead for electrode C3 (ethylene oxide); first the coherence of the wire (K1), which is equal to the coherence of the wires of electrode T3 and electrode T4 in the range of 30-45 Hz; the coherence of the second lead (K2), which is equal to the coherence of the leads of electrode C4 and electrode T4 in the range of 4-8 Hz; the coherence of the third leg (K3), which is equal to the coherence of the legs of electrode P3 and electrode F4 in the range of 8-13 Hz; setting a memory weighting coefficient of the ethylene oxide (K3 ethylene oxide); the first, second and third memory weighting coefficients respectively set for K1, K2 and K3 (K31, K32 and K33, respectively), and the memory coefficient (3M) of the multimedia message is determined, all being specific to the multimedia message, by calculating the sum of products K ethylene oxide, K31 ethylene sulfate 1, K3 ethylene sulfate K2 and K33K 3 for ethylene oxide, K1, K2 and K3.)

1. A method for measuring the memory of multimedia messages, comprising using the system 10-20 and a reference electrode mounted on the pinna or papilla of the user, requiring the mounting of electrodes on the head of the user at points C3, C4, T3, T4, P3 and F4, determining 10-20% according to the international electrode diagram,

the time when the user watches the multimedia message records brain activity, and the numerical value is determined according to the recording result:

an entropy lead for electrode C3 (ethylene oxide);

first the coherence of the wire (K1), which is equal to the coherence of the wires of electrode T3 and electrode T4 in the range of 30-45 Hz;

the coherence of the second lead (K2), which is equal to the coherence of the leads of electrode C4 and electrode T4 in the range of 4-8 Hz;

the coherence of the third leg (K3), which is equal to the coherence of the legs of electrode P3 and electrode F4 in the range of 8-13 Hz;

setting a memory weighting coefficient (K3 EPE);

first, second and third memory coefficients respectively set for the set first, second and third entropy leads (K31, K32 and K33 respectively),

and the memory factor (3M) of the multimedia message is determined, specific to the multimedia message, by calculating the sum of products K, p, K31, K1, K3, K2 and K33, K3 for p, K1, K2 and K3.

2. The method according to claim 1, characterized in that the basic memory (bulbil) is determined by calculating the sum of products K, p, K1, K2 and K3, K, p, K31, K1, K32, K2 and K33, K3, all specific to the reference multimedia message, wherein the probability of memory is determined; and the greater probability of remembering to accept the multimedia message stores the standard multimedia message with a greater 3M of bushbon, and less likely to remember, where bushbon is less than 3M.

3. The method as claimed in claim 2, wherein the plurality of users view the standard multimedia message, and the memory probability of the standard multimedia message is determined by calculating the number of users memorizing the multimedia message, and the calculation of the number of users memorizing the multimedia message to the total number of users.

4. The method of claim 1, wherein the multimedia message is a promotional video.

5. The method of claim 1, wherein K31< K33< K32< K ethylene oxide is selected.

6. The process as claimed in claim 5, wherein the formula is "pebax" 1 ═ 0,5 ± 30%, pebax "3 ═ 1 ± 30%, pebax" 2 ═ 2 ± 30%, and pebax "4 ± 30%.

7. The method as claimed in claim 2, wherein the probability of the bambushy of p-benzobuxbie 2,102 receiving the multimedia message is 50%.

8. Method according to claim 7, characterized in that the memory probability (P) of a multimedia message is determined by the following formula: p 1/(1+ e х p (2,102-ethylene oxide-calcium sulfate 1 x 0 x 2 x k3 x k), wherein exp is an exponential function.

9. The method of claim 1 wherein the user views the multimedia message in a message sequence comprising the auxiliary multimedia message. With auxiliary multimedia messages at both the beginning and the end of the sequence.

10. The method of claim 9, wherein the message sequence comprises interruptions between secondary multimedia messages and multimedia messages.

11. The method of claim 10, wherein the interruption is filled with neutral video segments.

12. The method according to claim 1, characterized in that artifacts caused by spontaneous user behavior are not excluded in the electroencephalogram.

13. The method of claim 1, wherein the position of the user's eyelid is determined using video surveillance, the result being excluded from the electroencephalogram if the user's eyelid is closed for more than 2 seconds.

14. A method according to claim 9 or 2, characterized in that at least 10 users see the auxiliary multimedia message; benzobuzox and Benzobuzox are considered unreliable if the difference between the Benzobuzox and Benzobuzox determined for the user exceeds 20% relative to Benzobuzox.

Technical Field

The invention relates to a means for objectively and quantitatively evaluating the impact of multimedia messages on users, in particular promotional videos, which can be used for textbook authoring, promotional material authoring, and evaluating video clip recognition and memory.

Background

There is a memory method (see CN103500184, published in 2013 on 9/13) for evaluating video images using visual and sound perception features, which can be used to evaluate the memorability of videos and used in the advertising and news industries.

There is also a memory method using estimated images based on entropy visibility and a set of object features (see CN102855630, published 8/21/2012).

A significant disadvantage of these methods is that the determined memory index has no direct relation to the user's likelihood of mimicking or storing the surveyed subject information.

Disclosure of Invention

The technical effect achievable by implementing the invention is to reduce the labor costs associated with determining the impact of multimedia messages on the user. In particular the definition of memory, and therefore accelerated preparation or correction using object materials that require accelerated memory and/or reliable identification and/or recognition. Another technical result is that objective general quantitative assessment of memory indicators can be made.

One of the prerequisites for the invention to be created is that remembering what is seen or heard will last for a period of time, and the subject usually prefers to show that they do not remember the object, rather than spending time remembering it. However, studies have shown that even at the moment the first user comes into contact with the subject object, the subject's response to the memorable object is different from the response of the forgotten object.

According to one embodiment, a memory method for measuring multimedia messages is provided. The method includes using the system 10-20 and a reference electrode mounted to the pinna or papilla of the user. Electrodes are required to be installed on the user's head at points C3, C4, T3, T4, P3 and F4, determined 10-20% from the international electrode map. The time the user sees the multimedia message records brain activity. Determining the value according to the recorded result: an entropy lead for electrode C3 (ethylene oxide); first the coherence of the wire (K1), which is equal to the coherence of the wires of electrode T3 and electrode T4 in the range of 30-45 Hz; the coherence of the second lead (K2), which is equal to the coherence of the leads of electrode C4 and electrode T4 in the range of 4-8 Hz; the coherence of the third leg (K3), which is equal to the coherence of the legs of electrode P3 and electrode F4 in the range of 8-13 Hz; setting a memory weighting coefficient of the ethylene oxide (K3 ethylene oxide); first, second, and third memory weighting coefficients respectively set for K1, K2, and K3 (K31, K32, and K33), and by calculating the product sums K ethylene oxide, K31 ethylene oxide, K3 ethylene oxide, and K853 ethylene oxide, K851, K3 ethylene oxide, and K33 ethylene oxide, for ethylene oxide, K1, K2, and K3, a memory coefficient (3M) of the multimedia message is determined, all specific to the multimedia message.

Another embodiment comprises determining the basic memory (fibulax) by calculating the sum of products K p1, K32 x K2 and K33 x K3 for p e, K1, K2 and K3, all specific to the reference multimedia message, wherein the probability of memory is determined. And the greater probability of remembering to accept the multimedia message stores and is less likely to remember a standard multimedia message having a greater 3M of bushbon, where bushbon is less than 3M.

Another embodiment comprises a plurality of users viewing a standard multimedia message, the memory probability of the standard multimedia message being determined by counting the number of users that have memorized the multimedia message compared to the total number of users.

Another embodiment is a promotional video, which may also be a standard multimedia message.

Another embodiment comprises selecting K31< K33< K32< K ethylene oxide.

Another embodiment includes selecting pebax 1 ═ 0,5 ± 30%, pebax 3 ═ 1 ± 30%, pebax 2 ═ 2 ± 30%, and pebax 4 ± 30%.

Another embodiment includes that the remembering probability of receiving the multimedia message is 50% for 2,102, p-buzox.

Another embodiment is that the memory probability (P) of the multimedia message is determined with the following formula: p 1/(1+ e х p (2,102-ethylene oxide-calcium sulfate 1 x 0 x 2 x k3 x k), wherein exp is an exponential function.

Another embodiment is for the user to view the multimedia message in a message sequence comprising an auxiliary multimedia message. With auxiliary multimedia messages at both the beginning and the end of the sequence.

Another embodiment is that the message sequence comprises interruptions between the secondary multimedia messages and the multimedia messages.

Another embodiment is to interrupt the full neutral video clip.

Another embodiment is that artifacts caused by spontaneous user behavior are not excluded in the electroencephalogram.

Another embodiment uses video surveillance means to determine the position of the user's eyelids, which results are excluded from the electroencephalogram if the user's eyelids are closed for more than 2 seconds.

Another embodiment is that at least 10 users see the auxiliary multimedia message. Benzobuzox and Benzobuzox are considered unreliable if the difference between the Benzobuzox and Benzobuzox determined for the user exceeds 20% relative to Benzobuzox.

Drawings

Other objects, features and advantages of the present invention will be understood upon reading the following description of the invention, with reference to the accompanying drawings:

FIG. 1 illustrates an exemplary embodiment of a system implementing the present invention;

FIG. 2 shows an electrode arrangement according to International electrode figure 10-20% ("scheme 10-20");

fig. 3 shows an implementation block diagram variant of the proposed method;

FIG. 4 shows an approximation of an electrode holder;

fig. 5 shows a system solution implementing the invention, in particular a display user device;

FIG. 6 illustrates an example of a general purpose computer system.

Detailed Description

Objects and features of the present invention, and methods for accomplishing the same, will be understood by reference to the exemplary embodiments. However, the present invention is not limited to the exemplary embodiments disclosed below, and it may be embodied in various forms.

As used in this specification of the present invention, terms such as "component," "element," "system," "module," "component," "block," and the like are intended to refer to a computer entity (e.g., a computer-related object, a computing entity). It can be implemented as hardware, in particular as a device (e.g., an apparatus, an instrument, an appliance, an apparatus, a device component, in particular a processor, a microprocessor, a printed circuit board, etc.), software (e.g., executable software code, a compiled application, a software module, a part of software and/or code, etc.) or a micro-program (firmware/firmware). Thus, for example, a component may be implemented as a process running on a processor, an object running on a file, a program, a function, a method, a library, a subroutine, and/or a computing device (e.g., a microcomputer or computer) or a combination of software or hardware. For illustration purposes: an application running on a server, particularly an application running on a central server, may be a component or module, and a server may be a component or module. At least one component may be (located within) a process. A component may be located on a single computing device (e.g., a computer) and/or may be distributed between two or more computing devices. For example, in certain instances, an application (component) can be represented by a server component (server portion) and a client component (client portion). In particular instances, the client component is installed on at least one computing device, and the server component is an installation on a second computing device that manages and/or configures the first computing device (and/or its constituent components/parts). In particular instances, the module(s) may implement (as) one or a set of files, including files that are executable, which may be associated with at least one software Library, e.g., dll files implemented in a Dynamic Link Library compiled form, (from Dynamic Link Library in english), and with at least one file, e.g., a file (local and/or remote, e.g., web service) containing application service data, application metadata, data and/or services required for application operation, including applications and services built on a service-oriented architecture (from english-oriented architecture/SOA), including but not limited to REST technology (from english-oriented State Transfer- "State representation State Transfer"), remote procedure calls (from remote procedure Call, RPC), and the like.

Fig. 1 shows an exemplary embodiment of a system implementing the invention.

The system shown in fig. 1 is described in the framework of the invention and comprises a display 110 associated with an electronic computing device, for example a computer 130, for recording (registering) an electroencephalogram 120, and associated with the computer 130. Using the display the user 105 sees at least one multimedia message. Multimedia messages may contain video series, music series, and text. The multimedia message may be stored as data in at least one file, for example, fulllhd (1920 × 1080) video in AVI, XVID, MP4, WMV, MKV, or the like. In a particular case, the quality, level and duration of the multimedia message are the same for all displayed multimedia messages. In particular instances, the display 110 provides update frames with a frequency of at least 40 and no more than 150Hz and a response time of no more than 7 milliseconds (ms). In certain instances, the electronic computing devices, e.g., computer 130 and display 110, may be provided as a single device, e.g., a kiosk, tablet, smartphone, etc.

An electroencephalogram registration tool, i.e., a brain activity recorder 120, is used to record an electroencephalogram of the user 105. The display 110 is used to display objects, e.g., multimedia messages. In the particular case of implementation, the user 105 can see several multimedia messages.

The system shown in fig. 1 contains and uses electrodes 115, the present electrodes being arranged in a sequence to provide contact with the user's scalp to transmit corresponding potentials to the analog data processing unit. The electrodes may be secured in a method of securing the electrodes to the head of a user. In said invention, the electrodes are arranged according to the international electrode scheme 10-20% ("scheme 10-20"). Accordingly, the terminology of the system is used in the description and claims. However, in interpreting the characteristics of the claims, it should be borne in mind that in certain cases it may not be possible to ensure that the electrodes are installed absolutely accurately according to this international system 10-20, and that the electrodes may be installed on a space representing a circle of radius 2 to 7 mm and centered on the calculation according to "scenario 10-20". Figure 2 shows the electrode positions in more detail according to scheme 10-20. To practice the invention, the electrodes may be applied individually, and a complete electrode holder may be used, e.g., an elastic cap with fixed electrodes, and a helmet or other strong or elastic frame that provides the ability to mount the necessary electrodes for practicing the invention. Fig. 4 shows an approximate solution for the electrode holder. The electrodes may be located in close proximity and may be connected by conductors to an analog data processing unit which converts the analog data to digital data by a predetermined algorithm which provides digitization of the analog signal at predetermined intervals. The digital number of the analog signal processing unit may be transferred to the computer 130 through a wired interface or using wireless communication.

An electronic computing device, for example in the form of a portable or stationary computer 130, provides an analysis of the activity of the brain in accordance with the measurements. The activity analysis is performed using a data processing and analysis module (523, fig. 5). The electroencephalogram is used in order to perform the analysis, together with data relating to the generated at least one multimedia message parameter. The forming of the multimedia message is performed by the multimedia message generation module (513, fig. 5). Which forms the data required for displaying the multimedia message on the display, including ensuring that the multimedia message is displayed on the display 110 at the specified moment. The multimedia message generation module (513, fig. 5) may automatically determine the moment of occurrence (time of occurrence), the moment of disappearance (time of disappearance), and other characteristics or parameters of the created multimedia message. The parameters of the multimedia message can be set as a result of machine learning, including the possibility to use artificial intelligence. Multimedia message creation time, disappearance time, and other characteristics may be determined using a multimedia message generation module (513, fig. 5).

The electroencephalograph 120, i.e. the device that records the activity of the brain of a large brain, is equipped with a device that fixes a potential sensor on the head of the user and allows the analysis of the electroencephalogram. Preferably, means are used for recording the potential at a frequency of at least 125 times per second. The particular components of the electroencephalographic variation can be identified using the data processing and analysis module (523, fig. 5) and/or the data processing module (as part of the brain recording tool 120) while focusing the user's attention on the object, in particular, the multimedia message displayed on the display.

Processing and analysis elements (e.g., implementing artificial intelligence architecture) built into the electroencephalograph 120 and/or computer 130, as described in the framework of the present invention, can be used to process and interpret the recorded data. These processing and analysis elements, including artificial intelligence tools, may be part of the data processing and analysis module (523, fig. 5) or as a computer 130 module associated with the electroencephalograph register 120 or another module. For example, the computer module 130, includes a data processing and analysis module (523, fig. 5). The data processing and analysis module (523, fig. 5), or at least a portion thereof, may be part of the electroencephalograph 120.

The system implementing the invention shown in fig. 1 uses the following algorithm: the algorithm uses attributes of the user's brain that change the electrical parameters of brain activity, which are recorded when the user is looking at media messages of more than his attention. In addition, such changes in the electrical parameters of brain activity of the user are recorded by the electroencephalograph 120.

The system shown in fig. 1 provides multimedia messages on display 110, each message characterized by a unique set of attributes that affect the brain electrical activity of user 105 in a unique manner.

The brain activity data received, i.e. recorded or recorded, may be processed by the computer 130 or at least one of its modules (fully or partially), e.g. by a data processing and analyzing module (523, fig. 5), or by at least one of its modules of the electroencephalograph 120, if the equipment (modules, means, etc.) of such an electroencephalograph 120 allows such processing, e.g. using at least one processor, microprocessor, and controller microcontroller, etc.

Figure 2 shows the electrode arrangement according to the international electrode figure 10-20% ("scheme 10-20").

Protocols 10-20 provide for measuring the distance to the cranial landmarks, followed by calculating the spacing between the electrodes as a percentage to determine the location of the electrodes. Therefore, the method comprises the following steps:

1) the distance between the Nasion (nose bridge) point and the Inion (occipital protuberance) point was measured. Above the occipital protuberance at 10% of the distance obtained is the Oz point and the occipital electrode line (O1, O2). In front of the line, at 20% of the distance is the Pz point and overhead electrode line (P3, P4), followed by the Cz point and central electrode line (C3, C4) for another 20%, followed by the Fz point and forehead electrode line (F3, F4). The forehead electrode (Fp1 and Fp2) was located on the line 10% above the Nasion point and at 20% of the forehead electrode line. Fpz is the point at the intersection of the line and the longitudinal line;

2) the second major distance is between the parotid points (the index points are recesses behind the tragus), along a line passing through the middle of the first distance. It is also divided into fragments in percent: the temporal electrodes (T3 and T4) are located 10% above the ear canal, and on each side, the central electrode (C3, C4) is 20% higher than the temporal electrode;

3) the third distance is the head circumference, but the tape must be laid exactly through the already found Fpz, T3, Oz and T4 points (circumferentially). 100% is half of the distance obtained and on this basis, 10% to the left and right from the Fpz point are calculated to identify the polar forehead electrodes (Fp1 and Fp2, respectively) and 10% to the Oz point to identify the occipital electrodes (O1 and O2). This line includes:

lower forehead electrodes (F7 and F8), at a distance of 20% from Fp1 (rear) and T3 (front), similarly on the other side.

Posterior temporal electrodes (T5 and T6), at a distance of 20% from T3 (posterior) and O1 (anterior), similarly on the other side.

The forehead electrode (Fz), center electrode (Cz), parietal electrode (Pz) are mounted along the midline (sagittal electrode).

The reference electrode serves as an electrode mounted on the user's (test subject) earlobe or mastoid while the lead is the potential difference between the corresponding designated electrode and the reference electrode, which is mounted on the same side of the earlobe as the designated electrode, on the side of the user's head.

Fig. 3 shows a block diagram variant of an implementation of the proposed method.

The described method allows for the confident ranking of measurements.

In step 314, using the system 10-20 and a reference electrode mounted on the user's 105 earlobe or mastoid, the electrodes being mounted at the user's head at points C3, C4, T3, T4, P3, and F4, the C4-T4 arrangement is determined from the International electrode map 10-20%.

In certain cases, before starting to view the multimedia message, the user fills out a questionnaire in which the user specifies his last name, first and parent name, gender, leader, leading eye, age, education level, economic field (if work) in which the user works, marital status, presence or absence of children, number of children, financial status, questions related to the multimedia message, e.g., the multimedia message includes the frequency of consumption of goods/products, etc.

Furthermore, the user indicates some individual characteristics of his body or current feeling that may affect the result of the multimedia message and the processing of the recorded data. These features may include a brain condition once suffered, a head injury, spasmodic convulsions once suffered, a sleep disorder or chronic sleep deprivation for the last few days, discomfort feeling on the day of the previous or multimedia message, neuro-emotional stress on the day of the previous or multimedia message, taking alcohol or psychotropic drugs on the day of the previous or multimedia message, drinking dark tea or coffee on the day of the previous or multimedia message.

In step 324, the user 105 views at least one multimedia message using the display 110 and records brain activity of the user 105 using the electrodes described in step 314, which are associated with the electroencephalograph 120 and/or the computer 130. In a particular case, the user 105, in the sequence comprising the secondary multimedia message, sees the determined multimedia message while having the secondary multimedia message at both the beginning and the end of the sequence. In a particular case, at least one user sees at least one multimedia message and at least two auxiliary multimedia messages. In certain cases, the multimedia message (including the auxiliary multimedia message) must correspond to the goods category if there is no need to compare multimedia messages of different goods categories. In certain cases, the multimedia message (including the auxiliary multimedia message) must correspond to a category of price of the article if there is no need to compare prices of different categories of articles. In certain cases, the multimedia message (including the auxiliary multimedia message) must correspond to the quality of the artistic expression if there is no need to compare the multimedia information of the various artistic expressions.

In a particular case, the above-mentioned sequence of multimedia messages comprises interruptions between the auxiliary multimedia messages and the multimedia messages. In certain cases, the interruption is filled with a neutral video clip.

In a particular case, the above-mentioned sequence of multimedia messages comprises at least one background-neutral multimedia message, for example an image with a light cloud sky. Background-neutral multimedia messages are used to record (register) the neurophysiological characteristics of the user in a resting state and to balance the effects of previous multimedia messages.

In a particular case, the above-mentioned sequence of multimedia messages comprises an initial (initial) multimedia message comprising a description to the user, such as "close eyes", "open eyes", "look at the screen", etc. In step 334, lead entropy values for the C3 (ethylene) electrodes are determined.

In certain cases, the lead entropy value is taken as a measure of relative entropy (entropy is the fraction of the possible maximum) and is calculated as follows:

wherein: n is the number of possible outcomes of the random variable X.

H (x) is a measure of the entropy value of the information.

When the random variable goes from- ∞to + ∞, with the maximum entropy for a given variance σ 2, the metric of information entropy is to have an entropy normal distribution:

the entropy process of calculating the probability distribution of a single lead is as follows:

1) calculating the minimum and maximum values of electroencephalogram non-artifact sites;

2) since the noise level from peak to peak is typically 1.5-2 μ V, then in the table (histogram) of the electroencephalogram amplitude distribution (from the contour), the step size will be set equal to 2 μ V. Meanwhile, if the electroencephalogram amplitude is in the range of-1 to 1 μ V, it is considered to be equal to zero;

3) p (xi) is the probability of the ith result, which is the relative frequency in the corresponding column.

In step 344, a first coherence value for the lead (K1) is determined that is equal to the lead coherence of electrodes T3 and T4 in the 30-45Hz range.

In step 354, a second coherence value for the lead (K2) is determined that is equal to the lead coherence of electrodes C4 and T4 in the 4-8Hz range.

In step 364, a third coherence value for the lead (K3) is determined that is equal to the lead coherence of the electrodes P3 and F4 in the 8-13Hz range for the lead.

In step 374, a weighting coefficient is specified for ethylene oxide (pex).

At step 384, first, second, and third memorable weighting coefficients are assigned to K1, K2, and K3 (K31, K32, and K33, respectively). In a specific case, K31, K33, K32 and ethylene sulfate were selected so that K31< K33< K3Z2< ethylene sulfate. In specific cases, K31 ═ 0.5 ± 30%, K33 ═ 1 ± 30%, K3 ═ 2 ± 30%, and p sulfate is 4 ± 30%.

In step 394, the memorability of the multimedia message is determined by calculating the sum of the products defined for the multimedia message, e.g., e, K1, K2 and K3, e.g., K, e, K31, K1, K32, K2 and K33, K3 (3M).

In a specific case, the basic memorability (buxburg) is determined by calculating the sum of the defined release, K1, the product K of K2 and K3, K31, K1, K32, K2 and K33, K3 for the reference multimedia message, and the probability of accepting the stored multimedia message is greater than the probability of storing the reference multimedia message in the case where buxburg is greater than 3M and is unlikely to be stored, in the case where buxburg is less than 3M.

In a particular case, several users look at the reference multimedia message and the probability of memorizing the reference message is determined by counting the number of users who have memorized the multimedia message compared to the total number of users who memorize/do not memorize the reference multimedia message.

In a particular case, the reference multimedia message is a promotional video. In a particular case, if the Benzobam is 2.102, the memorizing probability of the multimedia message is 50%.

In a specific case, several users watch multimedia messages and the amount of ethylene, K1, K2 and K3, is taken as the average of the amounts of ethylene, K1, K2 and K3 defined for all users.

In certain cases, artifacts caused by the user's spontaneous behavior are not excluded from the electroencephalogram when determining memory. In certain cases, the artifact caused by the user's spontaneous behavior is a blinking artifact.

In a particular case, based on the results of at least 10 users, the average bushbon and the bushbon are determined for the secondary multimedia message. It is considered unreliable if the difference between the mean Benzobam and Benzobam determined for the user is more than 20% relative to the mean Benzobam.

In certain cases, the position of the user's eyelids is determined using video surveillance means, and if the user's eyelids are closed for more than 2 seconds, the result is excluded from the electroencephalogram.

The function of determining the probability of a measurement can be obtained from machine learning, for example, using a questionnaire as a result of a training sequence.

Another parameter that determines memory probability machine learning may be the percentage increase in sales of products for which videos are used as research objects in advertising campaigns.

Compared with the results of machine learning, the use of the formula r 1/(1+ e х p (2-ethylene sulfate-calcium sulfate 1 × _ kp 1-flex sulphur chloride 2 × _ kp 2-flex sulphur chloride 3) shows high reliability in determining the memory probability results.

Furthermore, in conducting the study, it was found that multimedia messages (videos) having different memory probabilities only at one study index (e.g., ep, K1, K2, or K3) have different memory probabilities, and the video perception difference reflected in other indices of the electroencephalogram is independent of the video memory probability.

At the same time, a ten percent difference in ethylene oxide corresponds to a change in probability from 55% to 45%, a ten percent difference in K1 corresponds to a change in probability from 55% to 50%, a ten percent difference in K2 corresponds to a change in probability from 55% to 53%, and a ten percent difference in K3 corresponds to a change in probability from 55% to 54%. For other probability ranges, the absolute value of the probability change is different. The general trend of dependence still exists.

In a particular case, a user, in particular a target audience, is a group of people who buy/consume a certain (tested) product (a commercial product, a service, etc.), which represents a particular consumer segment or a group of segments. The target audience generally has certain characteristics: social, demographic, geographic, psychological, consumption, etc.

In certain cases, the target audience does not include the following users: interviewees (and/or family members) who work in the following areas: advertising/public relations, marketing/marketing research, production or sale of products, television, radio, news, sociology, psychology and/or medicine in a research area; those who had suffered a brain disorder, head injury, convulsive seizures, or had suffered an eye disorder.

Fig. 4 shows an approximate solution for the electrode holder.

In certain cases, the electroencephalograph register 120A can function as a multi-electrode electroencephalograph. An electroencephalograph 120, and in particular an electroencephalograph, can be included as part of the neurological examination apparatus. The position of the device, described in the framework of the invention, ensures the connection of the electrodes 115 to the head of the user 105. In certain cases, the setting of the electrode mount is performed, in particular, the position of the electrodes 115 is changed so that all electrodes are pressed against the surface of the head of the user 105 to ensure reliable electroencephalogram signal reception.

Fig. 5 shows a system solution implementing the invention, in particular a display of user equipment.

The user device shown in fig. 5 belongs to a user, in particular the user 105, the computer 130, the electroencephalograph 120, the associated electrodes 115, the display 110. Although the user equipment or the local part of the system may belong to at least one other user. In particular instances, the number of users in the described invention and the described computers, tools, modules, electrodes, displays, etc. are not limited, and may depend on the connection speed of the computer or any other portion of the described system (e.g., if computing devices, apparatuses, modules, etc. are present in its composition, a connection may be established between these devices, apparatuses, modules, etc.). And may depend on the internet network (system), the data processing speed of the described devices, tools, modules, etc. and other features. In the particular case of implementation, an electroencephalographic response to a multimedia message is detected.

In a particular case, the multimedia message generation module 513 displays/generates at least one multimedia message to the user 105 on the display 110. The characteristics of the multimedia message and the display of the multimedia message (e.g., the number of multimedia messages displayed, the start and end times, etc.) are set by the multimedia message generation module 513. In certain cases, the inputting of the multimedia message feature may be performed by the operator through the multimedia message generating module 513, for example, using a designated multimedia message function module. This module may be part of the computer 130, a sub-module of the multimedia message generation module 513 or may be associated with it in any way. The multimedia message generation module 513 may also transmit the data to the data processing and analysis module 523 for further processing. Such transmitted data may serve as characteristics (parameters) of the generation (and display) of the multimedia message, which may be used by the data processing and analysis module 523, as described in the context of the present invention.

In certain cases, the electroencephalograph 120 uses the connected electrodes 115 to record an electroencephalogram, specifically, to register brain activity of the user 105 for displaying multimedia messages. The electroencephalography registered to by the wired or/and wireless data transfer means is transferred to the computer 130 data processing and analysis module 523. In certain instances, the registered electroencephalography may be pre-processed by the electroencephalograph 120, or at least a portion thereof (e.g., a pre-processing module), prior to transfer to the data processing and analysis module 523. The described pre-processing may include splitting a single signal recorded by the electroencephalograph 120 into several signals, selecting one signal from the other signals, averaging, removing (canceling) noise, at least one signal, etc. In certain cases, such pre-processing may be performed by the computer 130, e.g., the data processing and analysis module 523 and/or another module, e.g., a data pre-processing module, as part of the computer 130.

The data transferred to the data processing and analysis module 523, in particular transferred by the electroencephalograph 120, is analyzed (and/or processed) by such a module.

In a particular case, the data processing and analysis module 523 determines the memorability of the multimedia message, as described in the framework of the present invention.

The data transferred to the computer 130 and from the data processing and analysis module 523 may be stored in a database, particularly a data store, on an information storage device of the computer 130. The settings for users, multimedia messages, etc. described in the framework of the invention can also be stored in the database. The described databases may be implemented as hierarchical, object-oriented, document-oriented, object-relational, network, and/or functional databases. Each database may be a central, centralized, distributed, heterogeneous, homogeneous, segmented (partitioned), replicated, spatial, temporal, spatiotemporal, cyclic, very large database, etc. In addition, various database management systems may be used to manage, create, and use the databases. In particular instances, the described data stores can be implemented as temporary storage devices (e.g., Random Access Memory (RAM), fixed data storage, e.g., (programmable) fixed memory, or programmable Read Only Memory (ROM). including at least one microchip or chip set.

FIG. 6 illustrates an example of a general-purpose computer system including a general-purpose computing device in the form of a computer 20, or server, or mobile (computing) device, or system module as described herein. In particular instances, it can comprise, as an end (computing) device (e.g., user, operator, etc.), a processor 21, a system memory 22, and a system bus 23 that couples various system components including the system memory and the processor 21.

The system bus 23 may be implemented as various types of bus structures, including a memory bus or memory controller, a peripheral bus, and a local bus using various bus architectures. The system memory 22 includes fixed memory 24(ROM) and random access memory 25 (RAM). Fixed memory 24 stores a basic input/output system 26(BIOS), containing the basic routines that help to exchange information between elements within computer 20, such as during distribution.

The computer 20 may also include a hard disk drive 27 for reading from and writing to a hard disk (not shown), a magnetic disk drive 28 for reading from or writing to a removable magnetic disk 29, and an optical disk drive 30 for reading from or writing to a removable optical disk 31 such as a compact disk, digital video disk, and other optical media. The hard disk drive 27, magnetic disk drive 28, and optical disk drive 30 are connected to the system bus 23 by a hard disk drive interface 32, a magnetic disk drive interface 33, and an optical drive interface 34, respectively. The drives and their corresponding computer-readable media provide nonvolatile storage of computer-readable instructions, data structures, program modules and other data for the computer 20.

Although the exemplary configuration described herein employs a hard disk, a removable magnetic disk 29 and a removable optical disk 31, it is contemplated by the expert that other types of computer readable media may also be used in the exemplary operating environment. The tool is capable of storing data that may be used by a computer, such as magnetic cassettes, flash memory cards, flash disks, digital video disks, bernoulli cartridges, Random Access Memories (RAMs), fixed storage memories (ROMs), and the like.

Various program modules may be stored on the hard disk, magnetic disk 29, optical disk 31, ROM24, or RAM25, including an operating system 35. Computer 20 includes a file system 36 associated with or included within operating system 35, one or more software application(s) 37, other program modules 38, and program data 39. A user may enter commands and information into the computer 20 through input devices such as a keyboard 40, pointing device (mouse) 42, and the like. Other input devices (not shown) may include a microphone, joystick, game pad, satellite dish, scanner, or the like.

These and other input devices are often connected to the processor 21 through a serial port interface 46, and the serial port interface 46 is connected to the system bus, but may be connected by other interfaces, such as a parallel interface, game interface, or serial bus (USB). A monitor 47 or other type of visual display device is also connected to the system bus 23 via an interface, such as a video adapter 48. In addition to the monitor 47, personal computers typically include other peripheral output devices (not shown), such as speakers and printers.

The computer 20 may operate in a networked environment using logical connections to one or more remote computers 49. The remote computer (or computers) 49 may act as another computer, a server, a router, a network PC, a peer, or another node in a single network, and typically includes many or all of the elements described above relative to the computer 20, although only an information storage device 50 has been illustrated. The logical connections include a local (computer) network (LAN)51 and a global computer network (GCS) 52. Such networking environments are commonplace in institutions, corporate computer networks, and the Internet.

The computer 20, used in a LAN networking environment, is connected to the local network 51 through a network interface or adapter 53. Computer 20 used in a networked network environment typically uses a modem 54 or other means for connecting to the global computer network 52, such as the internet.

The modem 54, which may be internal or external, is connected to the system bus 23 via the serial port interface 46. In a networked environment, software modules depicted relative to the computer 20, or portions thereof, may be stored in the remote memory storage device. It will be appreciated that the network connections shown are exemplary and other means of establishing a communications link between the computers may be used.

In summary, it should be noted that the information presented in the description is an example, which does not limit the scope of the invention defined by the formula. Those skilled in the art will appreciate that other embodiments consistent with the nature and scope of the invention may exist.