阅读说明：本技术 多重防伪可溯源的包装标识制作方法 (Method for manufacturing multiple anti-counterfeiting traceable package identifier ) 是由 陈琳轶 李小平 钟泽江 于 2020-03-27 设计创作，主要内容包括：本发明系提供多重防伪可溯源的包装标识制作方法,包括以下步骤：选择两种或两种以上的标识用于包装主体,可选的标识包括可变二维码、防伪内码、产品信息点阵码和AR图像码；生成所选标识；印刷所选标识,将所选的标识通过可变印刷的方式印刷到包装主体的表面。本发明具有优良的防伪防复制功能,即使其中一种标识被损坏,仍能够通过其他标识对产品进行溯源,且通过可变印刷的方式将各独立产品的唯一的标识印刷到其包装主体上,使标识具有一物一码的性质,从而有效减少假冒商品的出现,此外,标识通过印刷的方式附着到本就需要进行印刷的包装主体上,几乎不会增加生产成本。(The invention provides a method for manufacturing a multiple anti-counterfeiting traceable package identifier, which comprises the following steps: selecting two or more than two marks for the packaging main body, wherein the selectable marks comprise a variable two-dimensional code, an anti-counterfeiting inner code, a product information dot matrix code and an AR image code; generating a selected identity; printing the selected mark, and printing the selected mark on the surface of the packaging main body by variable printing. The invention has excellent anti-counterfeiting and anti-copying functions, even if one mark is damaged, the product can still be traced through other marks, and the unique mark of each independent product is printed on the packaging main body in a variable printing mode, so that the mark has the property of one object and one code, thereby effectively reducing the appearance of counterfeit goods.)

1. The manufacturing method of the multiple anti-counterfeiting traceable package identifier is characterized by comprising the following steps:

S1, selecting marks, selecting two or more marks for the packaging main body, wherein the selectable marks comprise a variable two-dimensional code, an anti-counterfeiting inner code, a product information dot matrix code and an AR image code;

S2, generating the selected identifier:

a. The variable two-dimensional code image library of the product is generated through variable data printing software, one variable two-dimensional code in the image library corresponds to one independent product, and each variable two-dimensional code comprises product information of each independent product;

b. The anti-counterfeiting inner code is formed by letters and/or numbers according to the information of the product, and each independent product corresponds to a unique anti-counterfeiting inner code and is printed on the inner surface of the package;

c. The product information dot matrix code is generated according to product information, and each independent product corresponds to a unique product information dot matrix code;

d. The AR image code is generated according to the product information;

And S3, printing the selected mark, and printing the selected mark on the surface of the packaging main body in a variable printing mode.

2. The method for making a multiple anti-counterfeiting traceable package identifier according to claim 1, wherein in S1, the selected identifier comprises a variable two-dimensional code.

3. The method for manufacturing the multiple anti-counterfeiting traceable package identifier according to claim 2, wherein in S2, the variable two-dimensional code is embedded with the invisible watermark, and the step of embedding the invisible watermark into the variable two-dimensional code is as follows: carrying out QR decomposition on the initial variable two-dimensional code and the watermark image to obtain subset images, selecting the corresponding subset images, completing embedding the watermark image into the sub two-dimensional code, and completing QR decomposition inverse operation on the sub two-dimensional code embedded with the watermark image to finally obtain the variable two-dimensional code embedded with the invisible watermark.

4. The method for making a multiple anti-counterfeiting traceable package identifier according to claim 1, wherein in S2, the product information dot code is composed of a plurality of tiny dots.

5. The method for making multiple anti-counterfeiting traceable package identifications according to claim 1, wherein in S2, the product information lattice code comprises positioning areas at three corners and data information at the center, and the data information comprises content data, error correction codes and anti-counterfeiting data.

6. The method for making a multiple anti-counterfeiting traceable package logo according to claim 1, wherein in S3, the variable printing mode is completed by UV ink printing or ink jet printing.

Technical Field

The invention relates to a package mark, and particularly discloses a method for manufacturing a multiple anti-counterfeiting traceable package mark.

Background

The information transmission function of traditional packing stops on the plane, and the information volume that bears is limited and fixed, and brand merchant, government supervisory sector, consumer etc. can not carry out effectual full life cycle's anti-fake, trace to source, track and intelligent location to commodity through the packing, and enterprise, government supervisory unit and the social organization on packing and the whole industrial chain also can not collect the data of the full life cycle of commodity through the packing.

With the continuous progress of science and technology, the use of two-dimensional code is more and more extensive, and in the prior art, the two-dimensional code has been used in the aspects such as thing networking, product traceability. The two-dimensional code is used as a core data entry for package digitization and intellectualization, but has the defects of being very easy to copy, single anti-counterfeiting means, lack of innovation and the like, malicious merchants copy common two-dimensional codes, and the information obtained by scanning the simulated two-dimensional code is the same as the original two-dimensional code, so that the application of the simulated two-dimensional code on intelligent packages is seriously hindered.

Disclosure of Invention

Therefore, it is necessary to provide a method for making a multiple anti-counterfeiting traceable package identifier, which has an excellent anti-counterfeiting and anti-copying function and can effectively reduce the occurrence of counterfeit goods, in view of the problems in the prior art.

In order to solve the problems of the prior art, the invention discloses a method for manufacturing a multiple anti-counterfeiting traceable package identifier, which comprises the following steps:

S1, selecting marks, selecting two or more marks for the packaging main body, wherein the selectable marks comprise a variable two-dimensional code, an anti-counterfeiting inner code, a product information dot matrix code and an AR image code;

S2, generating the selected identifier:

a. The variable two-dimensional code image library of the product is generated through variable data printing software, one variable two-dimensional code in the image library corresponds to one independent product, and each variable two-dimensional code comprises product information of each independent product;

b. The anti-counterfeiting inner code is formed by letters and/or numbers according to the information of the product, and each independent product corresponds to a unique anti-counterfeiting inner code and is printed on the inner surface of the package;

c. The product information dot matrix code is generated according to product information, and each independent product corresponds to a unique product information dot matrix code;

d. The AR image code is generated according to the product information;

And S3, printing the selected mark, and printing the selected mark on the surface of the packaging main body in a variable printing mode.

Further, in S1, the selected identifier includes a variable two-dimensional code.

Further, in S2, the variable two-dimensional code is embedded with an invisible watermark, and the step of embedding the invisible watermark into the variable two-dimensional code is as follows: carrying out QR decomposition on the initial variable two-dimensional code and the watermark image to obtain subset images, selecting the corresponding subset images, completing embedding the watermark image into the sub two-dimensional code, and completing QR decomposition inverse operation on the sub two-dimensional code embedded with the watermark image to finally obtain the variable two-dimensional code embedded with the invisible watermark.

Further, in S2, the product information dot code is composed of a plurality of tiny dots.

Further, in S2, the product information dot matrix code includes positioning areas located at three corners and data information located at the center, and the data information includes content data, error correction codes and anti-counterfeit data.

Further, in S3, the variable printing is performed by UV ink printing or inkjet printing.

The invention has the beneficial effects that: the invention discloses a method for manufacturing a multiple anti-counterfeiting traceable package mark, wherein multiple anti-counterfeiting marks are arranged on a package body, the package mark has an excellent anti-counterfeiting and anti-copying function, even if one mark is damaged, the product can be traced through other marks, so that the information of the whole life cycle of commodity raw materials, processing and manufacturing, storage, logistics, marketing, consumption and the like can be obtained, the unique mark of each independent product is printed on the package body in a variable printing mode, the mark has the property of one object and one code, malicious merchants cannot falsely copy through simple scanning and copying, the counterfeiting difficulty can be effectively improved, the appearance of counterfeit commodities can be effectively reduced, in addition, the mark is attached to the package body which needs to be printed in a printing mode, and the production cost can hardly be increased.

Detailed Description

The present invention will be described in further detail with reference to specific embodiments in order to further understand the features and technical means of the invention and achieve specific objects and functions.

The embodiment of the invention discloses a method for manufacturing a multiple anti-counterfeiting traceable package identifier, which comprises the following steps:

S1, selecting marks, selecting two or more marks for the packaging main body, wherein the selectable marks comprise a variable two-dimensional code, an anti-counterfeiting inner code, a product information dot matrix code and an AR image code;

S2, generating the selected identifier:

a. The variable two-dimensional code image library of the product is generated through variable data printing software, one variable two-dimensional code in the image library corresponds to one independent product, the uniqueness is formed because one independent product corresponds to one variable two-dimensional code, lawbreakers can be prevented from being copied and used, and each variable two-dimensional code comprises product information of each independent product which is not identical;

b. The anti-counterfeiting inner code is formed by using coding software according to the information of the product through letters and/or numbers, each independent product corresponds to a unique anti-counterfeiting inner code and is printed on the inner surface of the package, the anti-counterfeiting inner code is a group of data strings, generally is a combination of numbers and letters, can be a production batch number, a serial number or other special texts of commodities and the like, and is printed on the inner surface of the package box in a printing mode, and each package box has a specific anti-counterfeiting inner code;

c. The product information dot code is generated according to product information by using dot matrix coding software, each independent product corresponds to a unique product information dot code, the dot matrix code technology needs to encode the number and character information in commodity information, then a binary redundancy coding algorithm is adopted to encrypt the product information dot code, a dot matrix code is generated, the dot matrix code is given to a commodity packaging picture text in a variable data ink jet printing mode, when the dot matrix code is scanned by using intelligent mobile terminal equipment, binarization processing is firstly carried out on the dot matrix code, then decoding is carried out, the unique commodity code information is obtained and uploaded to a background server to be compared with the information in a database, and the comparison result is fed back to a display screen of the intelligent mobile terminal equipment, so that the purposes of anti-counterfeiting query and tracing are achieved;

d. The AR image code is generated according to product information by using AR image generation software, the AR full-name augmented reality technology is that information is provided through a computer system, virtual object, scene or system prompt information generated by the computer is superposed into a real scene, perception of a user to the real world is increased, and the AR image code is used for carrying out character recognition by combining an AR image recognition technology and an OCR character recognition technology. Firstly, clipping a camera image, accurately positioning an image recognition range, and acquiring an AR recognition image which meets the recognition specification; then, the range of character recognition is processed, and a product is determined through a plurality of words, so that the accuracy rate of character recognition is greatly improved; aiming at the problem that the matched frame pictures waste the memory, after each frame picture is matched, automatic cleaning and periodic cleaning are carried out, the memory utilization rate of the original plug-in is reduced, and therefore the continuous and efficient utilization of the memory is guaranteed. In addition, the multi-mode intelligent focusing technology is adopted to improve the definition of the AR identification picture, and emphasis of the picture identification points is emphasized in the package box printing, so that the accuracy and definition of image acquisition are ensured; for the time complexity caused by the overhigh dimension of the AR identification algorithm, the dimension reduction idea is adopted, the rectangle in the AR identification algorithm is adjusted to be circular, the range size is kept unchanged, Gaussian fuzzy operation is avoided for the neighborhood shape, coordinate axis adjustment is not needed, the dimension of the feature vector is greatly reduced, the time complexity is obviously reduced, and the AR identification efficiency is improved. Different from the tedious propaganda means of the traditional plastic soft drink package, the AR image code is applied to the design of the commodity package, the exclusive AR identification APP is used for scanning the AR identification area of the packaging box, the diversified information contents such as characters, figures, videos, audios, animations and websites related to commodities or brands are obtained, the commodities are propagated and the brand stories are told in an interesting mode, the interactive feeling between the commodities and consumers is improved, the stickiness of the consumers is increased, and the commodity sale is promoted;

And S3, printing the selected mark, printing the mark selected in the step S1 on the surface of the packaging main body in a variable printing mode, and printing the mark on the inner surface or the outer surface of the packaging main body according to the application requirement of the corresponding mark.

The packaging box is a packaging main body, and by taking a variable printed information code technical system with multiple anti-counterfeiting functions as a means, information acquisition equipment such as a scanning gun and a PDA is used and is in butt joint with information systems of packaging and upstream and downstream enterprises, such as production, storage, purchase, marketing and the like, so that the full life cycle information and data of raw material acquisition, processing and manufacturing, storage, logistics, marketing, consumption and the like of commodities are acquired, and an intelligent packaging cloud platform based on one object and one code which cannot be copied is constructed. The full life cycle data of the commodities is comprehensively analyzed through technologies such as the Internet of things, big data and cloud computing, all-round data support is provided for brand merchants, government monitoring departments, consumers and the like, and scene applications such as anti-counterfeiting verification, tracing and tracing, anti-channeling inspection, intelligent positioning and cross-media marketing are realized. The cloud platform architecture mainly comprises five modules, namely circulation data, an intelligent sensing medium, information acquisition equipment, an Internet of things data platform and a multifunctional application layer of the full life cycle of a commodity. The circulation data of the whole life cycle of the commodity comprises data of the commodity in links of raw material purchase, production and manufacturing, warehousing and ex-warehouse, logistics transportation, store sales, purchase and use of consumers, recycling and reutilization and the like; the intelligent sensing medium comprises a variable printing two-dimensional code embedded with an invisible watermark, an anti-counterfeiting inner code, a product information dot matrix code which can be read by a mobile phone, an AR image code and other data sensing inlets; the information acquisition equipment comprises mobile terminal equipment such as ink-jet equipment, a scanning gun, a PDA (personal digital assistant), a POS (point-of-sale) machine, an area-array camera, a smart phone and the like; the data platform of the Internet of things comprises commodity data, marketing data, traceability data, member data, media interaction and other data; the multifunctional application layer comprises application scenes such as anti-counterfeiting verification, traceability query, anti-channeling inspection, mobile marketing, WeChat application, O2O application and the like.

The invention integrates multiple technologies such as variable printing two-dimensional codes, anti-counterfeiting inner codes, product information dot matrix codes which can be read by a mobile phone, AR augmented reality image codes and the like, builds a variable printing information code system with multiple anti-counterfeiting functions, realizes innovation breakthrough of the application of the common two-dimensional code technology on intelligent packaging, and promotes the further development of the anti-counterfeiting technical field of printing and packaging; the variable printed information code with multiple anti-counterfeiting functions is easy to identify and difficult to imitate, realizes anti-counterfeiting traceability of the whole life cycle of the commodity, ensures that enterprises use the least cost, effectively reduces the occurrence of counterfeit phenomena in the market, and effectively protects the rights and interests of consumers and the market and reputation of brands; the application of the variable printed information code technical system with multiple anti-counterfeiting functions endows the packaging box with vitality, emotion and intelligence, so that the packaging box becomes a self-media and everything interconnected carrier, and the functions of the packaging in the aspects of anti-counterfeiting traceability, information decision, consumer experience, mobile marketing, brand propaganda and the like are enhanced.

In this embodiment, in step S1, the selected identifier includes a variable two-dimensional code, that is, the selected identifier is at least one of a variable two-dimensional code, an anti-counterfeit inner code, a product information dot matrix code, and an AR image code.

In this embodiment, in step S2, the variable two-dimensional code is embedded with an invisible watermark, and the step of embedding the invisible watermark into the variable two-dimensional code is: carrying out QR decomposition on an initial variable two-dimensional code and a watermark image to obtain a subset image, selecting the corresponding subset image, embedding the watermark image into a sub two-dimensional code, and completing QR decomposition inverse operation on the sub two-dimensional code embedded with the watermark image to finally obtain the variable two-dimensional code embedded with the invisible watermark, wherein the invisible watermark technology is to embed information capable of proving copyright attribution into a digital image of a protected printing packaging product by utilizing a related technology of digital signal processing, and the copyright attribution information also refers to watermarks, such as serial numbers, marks, special texts and the like; the method adopts an anti-copy watermark technology based on visual characteristics, wherein the anti-copy watermark technology comprises a printing variable two-dimensional code invisible watermark generation algorithm, an embedding algorithm, an attack algorithm and an extraction algorithm. Under the condition of not using special materials, the unique code information of the commodity is endowed to the two-dimensional code through an ink-jet printing process, and the code information is hidden and cannot be perceived by naked eyes. Through the exclusive stealthy watermark APP software of application development, open the APP, call the cell-phone camera, scan the two-dimensional code region of stealthy watermark of diving into on the packing carton, the camera can the automatically regulated image characteristic value such as contrast, sharpening degree, exposure, Gamma value, then shoot the two-dimensional code image, and to the two-dimensional code image after shooing remove light, histogram equalization, grey scale stretching, inflation corruption, reinforcing contrast, filtering is removed noise, background separation etc. handle, through training sample to the two-dimensional code image after handling discern the only coding information who obtains the commodity, verify commodity true and false. The variable two-dimensional code of sneaking into stealthy watermark can not destroy the outward appearance on packing carton surface, has anti replicative nature to when external packing box two-dimensional code region received the shearing of certain degree, fuzzy, when harmless etc. destroy, still do not influence detection and the discernment of stealthy watermark, stealthy effectual, and implementation mode is simple, need not increase extra printing process, also need not special material equipment, but with cell-phone APP direct detection.

In this embodiment, in step S2, the product information dot code is composed of a plurality of tiny dots, and the dot code is a dot image arranged in a special manner to represent the commodity information. The dot matrix image is formed by arranging and combining a series of tiny dots and comprises a plurality of dot matrix units, and the coding information of each dot matrix unit consists of numbers and characters; the dot image information is determined by the size of dots, the distance between dots, and the arrangement of dots.

In this embodiment, in step S2, the product information dot matrix code includes positioning areas located at three corners and data information located at the center, where the data information includes content data, error correction codes, and anti-counterfeit data, that is, the upper left corner, the upper right corner, and the lower left corner of the dot matrix image are respectively composed of 3 positioning arrangement areas, and the middle portion includes the content data, the error correction codes, and the anti-counterfeit data. The content data is commodity coding information and corresponds to the commodity information on the server, so that the commodity information can be displayed at the mobile phone terminal; the error correction code mainly detects errors that may occur in the content data; the anti-counterfeiting data is positioned between the content data and the error correcting code, is mainly used for distinguishing the authenticity of the commodity and is used for anti-counterfeiting verification; and the content data, the error correction code and the anti-counterfeiting data are mixed and encoded to obtain a dot matrix image.

In this embodiment, in step S3, the variable printing mode is completed by a UV ink printing process or an inkjet printing process, so that the environmental pollution is small, the production cost is low, the green environmental protection, high efficiency and energy saving are really realized, and a positive contribution is made to practicing a green development and sustainable development concept.

The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.