阅读说明：本技术 收视率调查的方法、系统、设备及可读存储介质 (Method, system, equipment and readable storage medium for audience rating survey ) 是由 朱星龙 王满 于 2020-07-07 设计创作，主要内容包括：本发明公开了一种收视率调查的方法、系统、设备及可读存储介质,该方法包括将待接收设备的画面采集参数添加到待传输的视频的补充增强信息中；向待接收设备传输待传输的视频；接收待接收设备根据画面采集参数采集的当前场景画面；识别当前场景画面中包含的人物特征信息,并将当前节目的分类与人物特征信息对应记录；对当前场景画面中包含的人物特征信息和当前节目的分类进行统计获得收视率的调查结果。以此解决了无法对收视人群的性别年龄特诊做出判断的问题,为运营商提供了更高准确高效率的收视率调查数据。(The invention discloses a method, a system, equipment and a readable storage medium for audience rating investigation, wherein the method comprises the steps of adding picture acquisition parameters of equipment to be received into supplementary enhancement information of a video to be transmitted; transmitting a video to be transmitted to a device to be received; receiving a current scene picture acquired by equipment to be received according to picture acquisition parameters; identifying character characteristic information contained in a current scene picture, and correspondingly recording the classification of a current program and the character characteristic information; and counting the character characteristic information contained in the current scene picture and the classification of the current program to obtain the investigation result of the audience rating. Therefore, the problem that gender and age specialization of the audience people cannot be judged is solved, and more accurate and efficient audience rating survey data are provided for operators.)

1. A method of rating survey, the method comprising:

adding picture acquisition parameters of equipment to be received into supplementary enhancement information of a video to be transmitted;

transmitting the video to be transmitted to equipment to be received;

receiving a current scene picture acquired by the equipment to be received according to the picture acquisition parameters;

identifying character characteristic information contained in the current scene picture, and correspondingly recording the classification of the current program and the character characteristic information;

and counting the character characteristic information contained in the current scene picture and the classification of the current program to obtain the investigation result of the audience rating.

2. The method of claim 1, wherein the step of identifying the character profile information included in the current scene comprises:

and identifying the neck and face structures of each person in the current scene picture to obtain the gender and age of each person in the current scene picture.

3. The method of ratings investigation of claim 1, further comprising:

identifying object information contained in the current scene picture, determining a scene name in the current scene picture, and recording the classification of the current program corresponding to the scene name;

and adding the scene name into statistics.

4. A method of rating survey, the method comprising:

receiving a video;

analyzing the supplementary enhancement information contained in the video; the supplementary enhancement information comprises picture acquisition parameters of equipment to be received;

acquiring picture acquisition parameters according to the analysis of the supplementary enhancement information, and acquiring a current scene picture according to the picture acquisition parameters;

and transmitting the current scene picture.

5. The method of claim 4, wherein the frame grabber parameters are camera parameters and frequency values of image grabber data.

6. The method of rating survey of claim 5, wherein said capturing a current scene picture according to said picture capture parameters comprises:

and opening the camera according to the camera parameter data, and carrying out photographing sampling according to the frequency value of the image acquisition data to obtain the current scene picture.

7. The method of claim 6, wherein the step of turning on a camera based on the camera parameter data comprises:

and automatically adjusting shooting parameters of the camera according to the environment of the current scene so that the camera is suitable for shooting of the current scene picture.

8. An audience rating survey system is characterized by comprising a server side and an audience rating side;

the server side comprises:

the information editing module is used for adding the picture acquisition parameters of the equipment to be received into the supplementary enhancement information of the video to be transmitted;

the information transmission module is used for transmitting the video to be transmitted to the equipment to be received;

the first receiving module is used for receiving the current scene picture acquired by the equipment to be received according to the picture acquisition parameter;

the information processing module is used for identifying the character characteristic information contained in the current scene picture and correspondingly recording the classification of the current program and the character characteristic information;

the information statistics module is used for carrying out statistics on the character characteristic information contained in the current scene picture and the classification of the current program to obtain a survey result of the audience rating;

the audience terminal comprises;

the second receiving module is used for receiving the video;

the analysis module is used for analyzing the supplementary enhancement information contained in the video; the supplementary enhancement information comprises picture acquisition parameters of equipment to be received;

the acquisition module is used for acquiring picture acquisition parameters according to the analysis of the supplementary enhancement information and acquiring a current scene picture according to the picture acquisition parameters;

and the feedback module is used for transmitting the current scene picture to the first receiving module.

9. An audience measurement instrument comprising a memory, a processor, and a program supporting audience measurement stored on the memory and executable on the processor, wherein the processor implements the method steps of supporting audience measurement recited in any one of claims 1-7 when executing the program supporting audience measurement.

10. A computer-readable storage medium, having stored thereon a program for supporting rating survey, which when executed by a processor, performs the method steps of supporting rating survey of any of claims 1-7.

Technical Field

The invention relates to the technical field of television audience rating statistics, in particular to an audience rating investigation method, a system, equipment and a readable storage medium.

Background

In the video compression standard of H264/H265 (supplemental enhancement information), the insertion of supplemental enhancement information is performed in some specific data areas by using the normative characteristics of video coding, and the information itself is included in the video, so that some video supplemental information can be delivered quickly and efficiently. In 5G tv applications this information may be not only some video supplementary information but also some special control information.

The traditional audience rating survey method is a method for obtaining the audience rating by analyzing and classifying big data of the stay of a user on a program or a resource. However, the method is unreliable in the places that the statistical deviation of the audience rating is larger than the deviation of the actual situation, and the gender and age specialization of the audience population cannot be judged, so that the audience rating investigation effect is greatly reduced.

Disclosure of Invention

By providing the audience rating survey method, the system, the equipment and the readable storage medium, the technical problem that the gender and age of the audience group cannot be judged in the prior art is solved, the gender and the age of the audience in the audience group can be accurately counted, and the audience rating survey data with higher accuracy and high efficiency are provided for operators.

The embodiment of the application provides an audience rating survey method, which comprises the following steps:

adding picture acquisition parameters of equipment to be received into supplementary enhancement information of a video to be transmitted;

transmitting the video to be transmitted to equipment to be received;

receiving a current scene picture acquired by the equipment to be received according to the picture acquisition parameters;

identifying character characteristic information contained in the current scene picture, and correspondingly recording the classification of the current program and the character characteristic information;

and counting the character characteristic information contained in the current scene picture and the classification of the current program to obtain the investigation result of the audience rating.

Preferably, the step of identifying the character feature information included in the current scene picture includes:

and identifying the neck and face structures of each person in the current scene picture to obtain the gender and age of each person in the current scene picture.

Preferably, the method for audience rating survey further comprises:

identifying object information contained in the current scene picture, determining a scene name in the current scene picture, and recording the classification of the current program corresponding to the scene name;

and adding the scene name into statistics.

Further, a method for audience rating survey, the method for audience rating survey comprising:

receiving a video;

analyzing the supplementary enhancement information contained in the video; the supplementary enhancement information comprises picture acquisition parameters of equipment to be received;

acquiring picture acquisition parameters according to the analysis of the supplementary enhancement information, and acquiring a current scene picture according to the picture acquisition parameters;

and transmitting the current scene picture.

Preferably, the picture acquisition parameter is a camera parameter and a frequency value of image acquisition data.

Preferably, the acquiring a current scene picture according to the picture acquisition parameter includes:

and opening the camera according to the camera parameter data, and carrying out photographing sampling according to the frequency value of the image acquisition data to obtain the current scene picture.

Preferably, the step of opening the camera according to the camera parameter data includes: and automatically adjusting shooting parameters of the camera according to the environment of the current scene so that the camera is suitable for shooting of the current scene picture.

In addition, in order to achieve the above object, the present invention further provides an audience rating survey system, which comprises a server and an audience rating terminal;

the server side comprises:

the information editing module is used for adding the picture acquisition parameters of the equipment to be received into the supplementary enhancement information of the video to be transmitted;

the information transmission module is used for transmitting the video to be transmitted to the equipment to be received;

the first receiving module is used for receiving the current scene picture acquired by the equipment to be received according to the picture acquisition parameter;

the information processing module is used for identifying the character characteristic information contained in the current scene picture and correspondingly recording the classification of the current program and the character characteristic information;

the information statistics module is used for carrying out statistics on the character characteristic information contained in the current scene picture and the classification of the current program to obtain a survey result of the audience rating;

the audience terminal comprises;

the second receiving module is used for receiving the video;

the analysis module is used for analyzing the supplementary enhancement information contained in the video; the supplementary enhancement information comprises picture acquisition parameters of equipment to be received;

the acquisition module is used for acquiring picture acquisition parameters according to the analysis of the supplementary enhancement information and acquiring a current scene picture according to the picture acquisition parameters;

and the feedback module is used for transmitting the current scene picture to the first receiving module.

In addition, to achieve the above object, the present invention further provides an apparatus for audience rating survey, comprising a memory, a processor and a program for supporting audience rating survey stored in the memory and executable on the processor, wherein the processor implements the method steps for supporting audience rating survey as described above when executing the program for supporting audience rating survey.

Further, to achieve the above object, the present invention also provides a computer-readable storage medium having stored thereon a program for supporting audience rating survey, which when executed by a processor, implements the method steps of supporting audience rating survey as described above.

The technical scheme of the audience rating survey method, system, equipment and readable storage medium provided in the embodiments of the present application has at least the following technical effects:

1. the picture acquisition parameters of the equipment to be received are added into the supplementary enhancement information of the video to be transmitted; transmitting a video to be transmitted to a device to be received; receiving a current scene picture acquired by equipment to be received according to picture acquisition parameters; identifying character characteristic information contained in a current scene picture, and correspondingly recording the classification of a current program and the character characteristic information; and counting the character characteristic information contained in the current scene picture and the classification of the current program to obtain the investigation result of the audience rating. Therefore, the technical problem that the gender and age specialization of the audience can not be judged in the prior art is effectively solved, the gender and age of the audience in the audience can be accurately counted, and more accurate and efficient audience rating survey data are provided for operators.

2. The technical means of identifying the object information contained in the current scene picture, determining the scene name in the current scene picture, correspondingly recording the classification of the current program and the scene name, and adding the scene name into statistics is adopted, so that the site statistics of the video watched by the audience is effectively carried out, and the method is favorable for operators to selectively play the program matched with the watching site in combination with the watching site statistics result of the audience.

Drawings

FIG. 1 is a schematic flow chart of a server side of the audience rating survey method of the present invention;

FIG. 2 is a schematic flow chart of a viewer end of the method for audience rating survey according to the present invention;

FIG. 3 is a functional block diagram of a preferred embodiment of the system for supporting audience rating survey according to the present invention;

fig. 4 is a schematic structural diagram of a hardware operating environment according to an embodiment of the present invention.

Detailed Description

For a better understanding of the above technical solutions, exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Fig. 1 is a schematic flow chart of a server side of the audience rating survey method according to the present invention.

Service terminal

The invention provides a method for investigating audience rating, which comprises the following steps:

step S10: and adding the picture acquisition parameters of the equipment to be received into the supplementary enhancement information of the video to be transmitted.

Specifically, before the server sends a video to the device to be received, namely the television receiver, picture acquisition parameters of the television receiver are added to the supplemental enhancement information of the video to be transmitted, wherein the picture acquisition parameters are frequency values of camera parameter data and image acquisition data. Here, taking the example of the news simulcast at home with little brightness, little strength, and little red, it is assumed that the frequency values of the camera parameter data and the image capture data are 1 minute and 1 time, which are set as shown in table 1.

TABLE 1

Camera parameter white balance	aaa
		Camera parameter exposure time	bbb
Camera parameter 3D noise reduction	ccc
		Camera parameter backlight compensation	ddd
Picture sampling frequency	60s

Step S11: and transmitting the video to be transmitted to the equipment to be received.

Specifically, the television receiver receives a video sent from a server, and the supplemental enhancement information in the video includes picture acquisition parameters.

Step S12: and receiving the current scene picture acquired by the equipment to be received according to the picture acquisition parameter.

Step S13: and identifying character characteristic information contained in the current scene picture, and correspondingly recording the classification of the current program and the character characteristic information.

Specifically, the server receives a current scene picture returned by the television receiver, and analyzes character characteristic information included in the current scene picture, wherein the character characteristic information includes gender and age of each person in the current scene picture. And the server records the name of the previous program watched by people in the current scene picture while the current scene picture is returned by the television receiver. Here, too, the news simulcast is taken as an example of the case where twilight, and pinkish are seen at home. The data of the identified character feature information is shown in table 2, and the title of the program to be viewed is "news simulcast".

TABLE 2

Character	Sex	Age (age)
			Xiaoming liquor	For male	25
Xiaoqiang (small strength)	For male	30
			Small red	Woman	20

Step S14: and counting the character characteristic information contained in the current scene picture and the classification of the current program to obtain the investigation result of the audience rating.

Specifically, the server side combines the name of the previous program watched by people to count the gender and age of each person in the current scene picture to obtain a statistical result, so that audience rating investigation is realized.

Further, the step of identifying the character feature information included in the current scene picture includes: and identifying the neck and face structures of each person in the current scene picture to obtain the gender and age of each person in the current scene picture.

Specifically, the gender and age of each person can be obtained by identifying the neck and face configurations of each person in the current scene, including whether each person has a laryngeal knot, whether each person has beard, and the like.

Further, the method for audience rating survey further comprises:

step S131: identifying object information contained in the current scene picture, determining a scene name in the current scene picture, and recording the classification of the current program corresponding to the scene name;

step S132: and adding the scene name into statistics.

Specifically, in addition to identifying the gender and age of each person in the current scene picture, the object information in the scene picture can be identified, so that the places where people watch programs can be judged according to the object information, for example, the places where the scene is a restaurant, a waiting room, a basketball hall, a swimming hall and the like can be obtained through the object information in the scene picture. Further, a scene name may be added to the statistics, and the resulting statistics include the gender, age, and scene name of the person viewing the video. Therefore, the method is beneficial to selectively playing the video program matched with the scene by the operator according to the site statistical result of the program watched by people.

Fig. 2 is a schematic flow chart of the viewer end of the audience rating survey method of the present invention, as shown in fig. 2.

Receiving terminal

The invention provides a method for investigating audience rating, which comprises the following steps:

step S20: a video is received.

Specifically, the device to be received, namely the television receiver, receives a video sent by the server, wherein the received video contains the supplemental enhancement information.

Step S21: analyzing the supplementary enhancement information contained in the video; the supplementary enhancement information includes picture acquisition parameters of the device to be received.

Specifically, the supplemental enhancement information included in the video is decompressed to obtain picture acquisition parameters, wherein the picture acquisition parameters are frequency values of the camera parameter data and the image acquisition data.

Step S22: and acquiring picture acquisition parameters according to the analysis of the supplementary enhancement information, and acquiring the current scene picture according to the picture acquisition parameters.

Specifically, a current scene picture is obtained according to the frequency values of the camera parameter data and the image acquisition data, namely, the current scene is photographed and sampled.

Step S23: and transmitting the current scene picture.

Specifically, the collected current scene picture is transmitted back to the server, and the server analyzes and processes the received current scene picture.

Further, the acquiring a current scene picture according to the picture acquisition parameter includes: and opening the camera according to the camera parameter data, and carrying out photographing sampling according to the frequency value of the image acquisition data to obtain the current scene picture.

Specifically, the step of opening the camera according to the camera parameter data includes: and automatically adjusting shooting parameters of the camera according to the environment of the current scene so that the camera is suitable for shooting of the current scene picture. Before photographing and sampling, the camera needs to adjust the photographing parameters of the camera according to the environmental conditions of the current scene. For example, in the morning, noon, cloudy day, sunny day, etc., environmental factors such as different time and different weather may affect the quality of the picture taken by the camera. According to different environmental factors, the camera is automatically adjusted to the specified shooting parameters, the quality of picture shooting can be ensured, and the server side can more easily analyze and recognize the content in the picture.

The technical scheme in the embodiment of the application at least has the following technical effects or advantages:

the server side: adding picture acquisition parameters of equipment to be received into supplementary enhancement information of a video to be transmitted; transmitting a video to be transmitted to a device to be received; receiving a current scene picture acquired by equipment to be received according to picture acquisition parameters; identifying character characteristic information contained in a current scene picture, and correspondingly recording the classification of a current program and the character characteristic information; and counting the character characteristic information contained in the current scene picture and the classification of the current program to obtain the investigation result of the audience rating. The audience terminal: adopting a received video and analyzing the supplementary enhancement information contained in the video; the supplementary enhancement information comprises picture acquisition parameters of equipment to be received, the picture acquisition parameters are obtained according to the analysis of the supplementary enhancement information, a current scene picture is acquired according to the picture acquisition parameters, and the current scene picture is transmitted. The method can accurately count the sex and age of the audience in the audience group, and provides more accurate and efficient audience rating survey data for operators.

In addition, the present invention also provides an audience rating survey system, as shown in fig. 3, the television receiver includes a server 100 and a viewer 200;

the server 100 includes:

the information editing module 101 is configured to add picture acquisition parameters of a device to be received to supplemental enhancement information of a video to be transmitted;

the information transmission module 102 is configured to transmit the video to be transmitted to a device to be received;

a first receiving module 103, configured to receive a current scene picture acquired by the device to be received according to the picture acquisition parameter;

an information processing module 104, configured to identify character feature information included in the current scene picture, and record a classification of a current program in correspondence with the character feature information;

an information statistics module 105, configured to perform statistics on the character feature information included in the current scene picture and the classification of the current program to obtain a survey result of the audience rating;

the viewer end 200 comprises;

a second receiving module 201, configured to receive a video;

the parsing module 202 is configured to parse the supplemental enhancement information included in the video; the supplementary enhancement information comprises picture acquisition parameters of equipment to be received;

the acquisition module 203 is configured to obtain a picture acquisition parameter according to the analysis of the supplemental enhancement information, and acquire a current scene picture according to the picture acquisition parameter;

a feedback module 204, configured to transmit the current scene picture to the first receiving module.

Further, the information processing module 104 includes:

and the person identification unit is used for identifying the neck and face structures of each person in the current scene picture and obtaining the gender and age of each person in the current scene picture.

Further, the server 100 further includes:

the scene identification unit is used for identifying object information contained in the current scene picture, determining a scene name in the current scene picture and correspondingly recording the classification of the current program and the scene name;

and the information integration unit is used for adding the scene name into statistics.

Further, the acquisition module 203 includes:

and the shooting unit is used for opening the camera according to the camera parameter data, carrying out shooting sampling according to the frequency value of the image acquisition data and acquiring the current scene picture.

Further, the acquisition module 203 further includes:

and the parameter setting unit is used for automatically adjusting shooting parameters of the camera according to the environment of the current scene so as to enable the camera to adapt to the shooting of the current scene picture.

The specific implementation of the system for supporting audience rating survey of the present invention is substantially the same as the embodiments of the method for supporting audience rating survey, and will not be described herein again.

In addition, the invention also provides a device for audience rating investigation, as shown in fig. 4. Fig. 4 is a schematic diagram of a hardware operating environment of an apparatus for supporting audience rating survey.

As shown in fig. 4, the apparatus for supporting audience rating survey may include: a processor 1001, such as a CPU, a memory 1005, a user interface 1003, a network interface 1004, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.

Those skilled in the art will appreciate that the configuration of the ratings survey enabled equipment shown in fig. 4 does not constitute a limitation of ratings survey enabled equipment and may include more or fewer components than shown, or some components in combination, or a different arrangement of components.

As shown in fig. 4, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and a method program for supporting a rating survey. Among them, the operating system is a program for managing and controlling hardware and software resources of the apparatus for supporting audience rating survey, a method program for supporting audience rating survey, and the operation of other software or programs.

In the apparatus for supporting audience rating survey shown in fig. 4, the user interface 1003 is mainly used for connecting a terminal and performing data communication with the terminal; the network interface 1004 is mainly used for the background server and performs data communication with the background server; the processor 1001 may be configured to invoke a method program stored in the memory 1005 that supports rating surveys and to perform the method steps described above for supporting rating surveys.

The specific implementation of the apparatus for supporting audience rating survey of the present invention is substantially the same as the embodiments of the method for supporting audience rating survey, and will not be described herein again.

Furthermore, an embodiment of the present invention further provides a computer-readable storage medium, where a program of a method for supporting audience rating survey is stored, and when the program of the method for supporting audience rating survey is executed by a processor, the method for supporting audience rating survey realizes the above-mentioned method steps.

The specific implementation manner of the computer-readable storage medium of the present invention is substantially the same as that of the above embodiments of the method for supporting audience rating survey, and will not be described herein again.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It should be noted that in the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.

It will be apparent to those skilled in the art that various changes and modifications may be made in the invention without departing from the invention

With clear spirit and scope. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.