Advertisement pushing method according to age bracket, smart television and storage medium
阅读说明：本技术 一种根据年龄段的广告推送方法、智能电视及存储介质 (Advertisement pushing method according to age bracket, smart television and storage medium ) 是由 蒋明珠 于 2018-07-03 设计创作，主要内容包括：本发明公开了一种根据年龄段的广告推送方法、智能电视及存储介质,所述方法包括：预先通过指纹遥控器采集家庭成员中不同年龄段用户的指纹信息,保存到智能电视中作为指纹数据库；当智能电视开启并选择电视节目时,所述智能电视接收指纹遥控器发送当前用户的指纹信息；当所述智能电视接收到所述指纹遥控器发送的指纹信息后,与预先保存的指纹数据库进行匹配,判断当前用户所属的年龄段；根据当前用户的所属年龄段,所述智能电视的广告推送服务器根据广告库推送对应年龄段的广告。本发明根据不同用户的指纹信息识别用户所属的年龄段,针对性的推送不同年龄段的广告,有效提高了广告推送的效果。(The invention discloses an advertisement pushing method according to age groups, a smart television and a storage medium, wherein the method comprises the following steps: fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in an intelligent television as a fingerprint database; when the smart television is started and selects a television program, the smart television receives fingerprint information of a current user sent by a fingerprint remote controller; after receiving the fingerprint information sent by the fingerprint remote controller, the smart television is matched with a pre-stored fingerprint database to judge the age bracket to which the current user belongs; and according to the age group of the current user, the advertisement pushing server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library. According to the invention, the age groups to which the users belong are identified according to the fingerprint information of different users, and advertisements in different age groups are pushed in a targeted manner, so that the advertisement pushing effect is effectively improved.)
1. An advertisement push method according to age groups, characterized in that the advertisement push method according to age groups comprises:
when the smart television is started and selects a television program, the smart television receives fingerprint information of a current user sent by a fingerprint remote controller;
after receiving the fingerprint information sent by the fingerprint remote controller, the smart television is matched with a pre-stored fingerprint database to judge the age bracket to which the current user belongs;
and according to the age group of the current user, the advertisement pushing server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library.
2. The method for pushing advertisements according to age bracket as recited in claim 1, wherein before the smart tv receiving the fingerprint remote controller transmitting the fingerprint information of the current user when the smart tv starts and selects the tv program, the method further comprises:
fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in the smart television to serve as a fingerprint database.
3. The method of claim 2, wherein the users of different ages in the family members are classified into children, young, middle-aged and elderly users.
4. The method for pushing advertisements according to age bracket as recited in claim 1, wherein the receiving of the fingerprint information of the current user by the smart tv when the smart tv starts and selects the tv program specifically comprises:
when the smart television is detected to be started, the fingerprint remote controller acquires the fingerprint information of the current user in real time;
the fingerprint remote controller sends the acquired fingerprint information of the current user to the smart television;
when no new fingerprint information is detected, the fingerprint information of the current user is not collected.
5. The method for pushing advertisements according to age bracket as claimed in claim 1, wherein the step of matching the fingerprint information sent by the fingerprint remote controller with a pre-stored fingerprint database after the smart tv receives the fingerprint information, and the step of determining the age bracket to which the current user belongs specifically comprises the steps of:
the intelligent television receives the fingerprint information sent by the fingerprint remote controller and calls a fingerprint database stored in advance according to different age groups;
comparing the fingerprint information of the current user with the fingerprint database, and judging that the current user belongs to the corresponding age group in the fingerprint database;
if the fingerprint information of the current user does not belong to the fingerprint information in the fingerprint database, prompting the user to record the fingerprint information into the fingerprint database.
6. The advertisement push method according to age groups according to claim 1, wherein the fingerprint information is fingerprint information of thumbs of users of different age groups among family members; the advertisement push server respectively stores children user advertisements, young user advertisements, middle-aged user advertisements and old user advertisements in an advertisement library according to users of different age groups.
7. The method according to claim 6, wherein the step of pushing the advertisement of the corresponding age group according to the age group to which the current user belongs by the advertisement push server of the smart tv according to the advertisement library specifically comprises:
when the smart television judges that the current user belongs to the child user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the child user according to the advertisement library;
when the smart television judges that the current user belongs to the young user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the young user according to the advertisement library;
when the intelligent television judges that the current user belongs to the middle-aged user according to the fingerprint information, the advertisement pushing server of the intelligent television acquires and pushes the advertisement of the middle-aged user according to the advertisement library;
and when the smart television judges that the current user belongs to the old user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the old user according to the advertisement library.
8. The method according to claim 1, wherein said pushing advertisements of corresponding age groups according to the age group to which the current user belongs by the advertisement server of the smart tv further comprises:
according to the types and the contents of the television programs watched by the users in different age groups within the preset time, advertisements corresponding to the different age groups are obtained from an advertisement library in advance, and then the advertisement with the highest similarity with the types and the contents of the television programs watched by the users is selected from the advertisements for playing.
9. An intelligent television, characterized in that the intelligent television comprises: memory, processor and age group dependent advertisement push program stored on said memory and executable on said processor, said age group dependent advertisement push program when executed by said processor implementing the steps of the age group dependent advertisement push method according to any of claims 1-8.
10. A storage medium storing an age group-based advertisement delivery program, wherein the age group-based advertisement delivery program realizes the steps of the age group-based advertisement delivery method according to any one of claims 1 to 8 when executed by a processor.
Technical Field
The invention relates to the technical field of computer application, in particular to an advertisement pushing method according to age groups, a smart television and a storage medium.
Background
At present, the goods delivery amount of smart televisions is getting bigger and bigger, more and more users can see many advertisements such as video advertisements and picture advertisements when watching the television, but advertisers who do not care about the advertisements are not aware of the advertisements, and how to accurately push the advertisements becomes a problem which needs to be solved urgently.
That is to say, the existing television advertisements are basically all preset, advertisements which are arranged in advance are played in programs at regular time, the pushing of the advertisements has great blindness, no matter who the user watching the advertisements is, the preset advertisements can be delivered as long as the television is watched in the time period, the advertisement delivery is not carried out aiming at audiences, the type of the user is judged through face recognition to deliver the advertisements in the prior art, but the face information of the user needs to be continuously collected through a camera on the television, the face information of the user cannot be accurately collected when the user is not aligned with the camera or the light is insufficient at night, the recognition rate is not high, and the use is inconvenient.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an advertisement push method according to age groups, a smart television and a storage medium, aiming at identifying age groups to which users belong according to fingerprint information of different users, and specifically pushing advertisements of different age groups, so as to effectively improve the advertisement push effect.
The technical scheme adopted by the invention for solving the technical problem is as follows:
an advertisement push method according to age groups, wherein the advertisement push method according to age groups comprises:
when the smart television is started and selects a television program, the smart television receives fingerprint information of a current user sent by a fingerprint remote controller;
after receiving the fingerprint information sent by the fingerprint remote controller, the smart television is matched with a pre-stored fingerprint database to judge the age bracket to which the current user belongs;
and according to the age group of the current user, the advertisement pushing server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library.
The advertisement push method according to the age bracket, wherein when the smart television is started and selects a television program, before the smart television receives the fingerprint information of the current user sent by the fingerprint remote controller, the method further comprises:
fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in the smart television to serve as a fingerprint database.
The advertisement push method according to the age groups is characterized in that users in different age groups in family members are divided into children, young users, middle-aged users and old users.
The advertisement push method according to the age bracket, wherein when the smart television is started and selects a television program, the receiving of the fingerprint information of the current user by the smart television through the fingerprint remote controller specifically includes:
when the smart television is detected to be started, the fingerprint remote controller acquires the fingerprint information of the current user in real time;
the fingerprint remote controller sends the acquired fingerprint information of the current user to the smart television;
when no new fingerprint information is detected, the fingerprint information of the current user is not collected.
The advertisement push method according to the age group, wherein after the smart television receives the fingerprint information sent by the fingerprint remote controller, the fingerprint information is matched with a pre-stored fingerprint database, and the step of judging the age group to which the current user belongs specifically comprises the steps of:
the intelligent television receives the fingerprint information sent by the fingerprint remote controller and calls a fingerprint database stored in advance according to different age groups;
comparing the fingerprint information of the current user with the fingerprint database, and judging that the current user belongs to the corresponding age group in the fingerprint database;
if the fingerprint information of the current user does not belong to the fingerprint information in the fingerprint database, prompting the user to record the fingerprint information into the fingerprint database.
The advertisement push method according to the age groups is characterized in that the fingerprint information is the fingerprint information of the thumbs of users in different age groups in family members; the advertisement push server respectively stores children user advertisements, young user advertisements, middle-aged user advertisements and old user advertisements in an advertisement library according to users of different age groups.
The advertisement push method according to the age group, wherein the pushing of the advertisement of the corresponding age group by the advertisement push server of the smart television according to the age group to which the current user belongs specifically includes:
when the smart television judges that the current user belongs to the child user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the child user according to the advertisement library;
when the smart television judges that the current user belongs to the young user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the young user according to the advertisement library;
when the intelligent television judges that the current user belongs to the middle-aged user according to the fingerprint information, the advertisement pushing server of the intelligent television acquires and pushes the advertisement of the middle-aged user according to the advertisement library;
and when the smart television judges that the current user belongs to the old user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the old user according to the advertisement library.
The advertisement push method according to age bracket, wherein the pushing of the advertisement of the corresponding age bracket by the advertisement push server of the smart television according to the age bracket to which the current user belongs further comprises:
according to the types and the contents of the television programs watched by the users in different age groups within the preset time, advertisements corresponding to the different age groups are obtained from an advertisement library in advance, and then the advertisement with the highest similarity with the types and the contents of the television programs watched by the users is selected from the advertisements for playing.
An intelligent television, wherein the intelligent television comprises: the advertisement push method comprises a memory, a processor and an advertisement push program according to age groups, wherein the advertisement push program according to age groups is stored on the memory and can run on the processor, and when being executed by the processor, the advertisement push method according to age groups realizes the steps of the advertisement push method according to age groups.
A storage medium, wherein the storage medium stores an advertisement push program according to age bracket, which when executed by a processor implements the steps of the advertisement push method according to age bracket as described above.
The invention discloses an advertisement pushing method according to age groups, a smart television and a storage medium, wherein the method comprises the following steps: fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in an intelligent television as a fingerprint database; when the smart television is started and selects a television program, the smart television receives fingerprint information of a current user sent by a fingerprint remote controller; after receiving the fingerprint information sent by the fingerprint remote controller, the smart television is matched with a pre-stored fingerprint database to judge the age bracket to which the current user belongs; and according to the age group of the current user, the advertisement pushing server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library. According to the invention, the age groups to which the users belong are identified according to the fingerprint information of different users, and advertisements in different age groups are pushed in a targeted manner, so that the advertisement pushing effect is effectively improved.
Drawings
FIG. 1 is a flow chart of a preferred embodiment of the advertisement push method according to age bracket of the present invention;
FIG. 2 is a flowchart of step S10 in the preferred embodiment of the advertisement push method according to age bracket of the present invention;
FIG. 3 is a flowchart of step S20 in the preferred embodiment of the advertisement push method according to age bracket of the present invention;
FIG. 4 is a flowchart of step S30 in the preferred embodiment of the advertisement push method according to age bracket of the present invention;
fig. 5 is a schematic operating environment diagram of a smart tv according to a preferred embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer and clearer, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The advertisement push method according to age bracket according to the preferred embodiment of the present invention, as shown in fig. 1, is an advertisement push method according to age bracket, wherein the advertisement push method according to age bracket comprises the following steps:
and step S10, when the smart television is started and selects the television program, the smart television receives the fingerprint information of the current user sent by the fingerprint remote controller.
Specifically, the method further includes, before the step S10: fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in an intelligent television as a fingerprint database; preferably, the users in different age groups of the family members are divided into children (for example, 0-14 years old), young users (15-30 years old), middle-aged users (31-50) and old users (over 50 years old), and other age classification criteria can be used, so that advertisements suitable for different attribute groups can be delivered according to the age groups of different users. The family members are prompted to input fingerprint information according to the ages of the family members in advance and used as a fingerprint database, and the habits of the users are generally controlled by thumbs to operate the remote controller.
Please refer to fig. 2, which is a flowchart of step S10 in the method for pushing advertisements according to age groups according to the present invention.
As shown in fig. 2, the step S10 includes:
s11, when the smart television is detected to be turned on, the fingerprint remote controller acquires the fingerprint information of the current user in real time;
s12, the fingerprint remote controller sends the acquired fingerprint information of the current user to the smart television;
and S13, when no new fingerprint information is detected, no fingerprint information of the current user is collected.
And step S20, after receiving the fingerprint information sent by the fingerprint remote controller, the smart television matches the fingerprint information with a pre-stored fingerprint database, and judges the age bracket to which the current user belongs.
Specifically, after the smart television is turned on, when a user in a family member selects a television program, the user uses the fingerprint remote controller to input (for example, switch channels), at this time, a fingerprint acquisition module in the fingerprint remote controller acquires fingerprint information of the current user and sends the fingerprint information to the smart television, and the smart television receives the fingerprint information and compares the fingerprint information with a fingerprint database stored in the smart television to obtain age group information corresponding to the fingerprint.
For example, after the smart television is turned on, a child at home selects a channel through a fingerprint remote controller, so that fingerprint information of the thumb of the child can be collected and sent to the smart television, and since the fingerprint information of the child (child user) is stored in the smart television before, it can be determined that the current user belongs to the child user.
Please refer to fig. 3, which is a flowchart illustrating step S20 of the method for pushing advertisements according to age groups according to the present invention.
As shown in fig. 3, the step S20 includes:
s21, the smart television receives the fingerprint information sent by the fingerprint remote controller, and calls a fingerprint database stored in advance according to different age groups;
s22, comparing the fingerprint information of the current user with the fingerprint database, and judging that the current user belongs to the corresponding age bracket in the fingerprint database;
and S23, if the fingerprint information of the current user does not belong to the fingerprint information in the fingerprint database, prompting the user to record the fingerprint information into the fingerprint database.
And step S30, according to the age group of the current user, the advertisement push server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library.
Specifically, the advertisement push server stores child user advertisements, young user advertisements, middle-aged user advertisements and old user advertisements in an advertisement library according to users of different age groups. For example, the children advertisement can be a toy advertisement, the youth advertisement can be an electronic product advertisement, the middle-aged advertisement can be a travel advertisement, and the old advertisement can be a health product advertisement or a health preserving advertisement; certainly, the advertisement can be further selected and pushed according to the gender of the users at different ages, so that the advertisement is more targeted, and the advertisement delivery value is higher.
Please refer to fig. 4, which is a flowchart illustrating step S30 of the method for pushing advertisements according to age groups according to the present invention.
As shown in fig. 4, the step S30 includes:
s31, when the smart television judges that the current user belongs to the child user according to the fingerprint information, the advertisement push server of the smart television obtains and pushes the advertisement of the child user according to the advertisement library;
s32, when the smart television judges that the current user belongs to the young user according to the fingerprint information, the advertisement push server of the smart television obtains and pushes the advertisement of the young user according to the advertisement library;
s33, when the smart television judges that the current user belongs to the middle-aged user according to the fingerprint information, the advertisement push server of the smart television obtains and pushes the advertisement of the middle-aged user according to the advertisement library;
and S34, when the smart television judges that the current user belongs to the old user according to the fingerprint information, the advertisement push server of the smart television acquires and pushes the advertisement of the old user according to the advertisement library.
Furthermore, the invention can also pre-obtain advertisements corresponding to different age groups from an advertisement library according to the types and the contents of the television programs watched by the users in different age groups within the preset time, and then select the advertisement with the highest similarity with the types and the contents of the television programs watched by the users from the advertisements for playing. That is to say, the invention not only can put in the advertisement according to the different ages of different users, but also can further put in the advertisement which is more similar to the interests and hobbies of the users according to the program information watched by the users in different ages, for example, the middle-aged users watch the food program, then the food advertisement is screened in the advertisement corresponding to the middle-aged users for playing, and the users can be further attracted to watch.
In addition, when the intelligent television is in a networking state (most of the intelligent televisions are generally played in the networking state at present), the advertisement library of the intelligent television is continuously updated, the latest advertisements are updated and classified in real time, and the played advertisements are not too monotonous and tedious.
The method and the system solve the problem of blindly pushing the traditional advertisement, and enable the advertisement to be intelligently and accurately pushed to the user in need, so that the user does not feel the advertisement too much, the income of an advertisement service provider is maximized, and the function of the intelligent television software is indirectly improved.
As shown in fig. 5, based on the above advertisement push method according to age groups, the present invention further provides a smart television, which includes a
The
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In one embodiment, the following steps are implemented when the
fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in an intelligent television as a fingerprint database;
when the smart television is started and selects a television program, the smart television receives fingerprint information of a current user sent by a fingerprint remote controller;
after receiving the fingerprint information sent by the fingerprint remote controller, the smart television is matched with a pre-stored fingerprint database to judge the age bracket to which the current user belongs;
and according to the age group of the current user, the advertisement pushing server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library.
When the smart television is started and selects a television program, the step of the smart television receiving the fingerprint information of the current user sent by the fingerprint remote controller specifically comprises the following steps:
when the smart television is detected to be started, the fingerprint remote controller acquires the fingerprint information of the current user in real time;
the fingerprint remote controller sends the acquired fingerprint information of the current user to the smart television;
when no new fingerprint information is detected, the fingerprint information of the current user is not collected.
After the smart television receives the fingerprint information sent by the fingerprint remote controller, matching the fingerprint information with a pre-stored fingerprint database, and judging the age group to which the current user belongs specifically comprises:
the intelligent television receives the fingerprint information sent by the fingerprint remote controller and calls a fingerprint database stored in advance according to different age groups;
comparing the fingerprint information of the current user with the fingerprint database, and judging that the current user belongs to the corresponding age group in the fingerprint database;
if the fingerprint information of the current user does not belong to the fingerprint information in the fingerprint database, prompting the user to record the fingerprint information into the fingerprint database.
According to the age group to which the current user belongs, the advertisement pushing server of the smart television specifically pushes the advertisement of the corresponding age group according to the advertisement library, and comprises the following steps:
when the smart television judges that the current user belongs to the child user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the child user according to the advertisement library;
when the smart television judges that the current user belongs to the young user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the young user according to the advertisement library;
when the intelligent television judges that the current user belongs to the middle-aged user according to the fingerprint information, the advertisement pushing server of the intelligent television acquires and pushes the advertisement of the middle-aged user according to the advertisement library;
and when the smart television judges that the current user belongs to the old user according to the fingerprint information, the advertisement pushing server of the smart television acquires and pushes the advertisement of the old user according to the advertisement library.
The present invention also provides a storage medium, wherein the storage medium stores an advertisement push program according to age bracket, and the advertisement push program according to age bracket realizes the steps of the advertisement push method according to age bracket as described above when being executed by a processor; as described above.
In summary, the present invention provides an advertisement delivery method, a smart television and a storage medium according to age groups, wherein the method includes: fingerprint information of users of different ages in family members is collected in advance through a fingerprint remote controller and stored in an intelligent television as a fingerprint database; when the smart television is started and selects a television program, the smart television receives fingerprint information of a current user sent by a fingerprint remote controller; after receiving the fingerprint information sent by the fingerprint remote controller, the smart television is matched with a pre-stored fingerprint database to judge the age bracket to which the current user belongs; and according to the age group of the current user, the advertisement pushing server of the intelligent television pushes the advertisement of the corresponding age group according to the advertisement library. According to the invention, the age groups to which the users belong are identified according to the fingerprint information of different users, and advertisements in different age groups are pushed in a targeted manner, so that the advertisement pushing effect is effectively improved.
Of course, it will be understood by those skilled in the art that all or part of the processes of the methods of the above embodiments may be implemented by a computer program instructing relevant hardware (such as a processor, a controller, etc.), and the program may be stored in a computer readable storage medium, and when executed, the program may include the processes of the above method embodiments. The storage medium may be a memory, a magnetic disk, an optical disk, etc.
It is to be understood that the invention is not limited to the examples described above, but that modifications and variations may be effected thereto by those of ordinary skill in the art in light of the foregoing description, and that all such modifications and variations are intended to be within the scope of the invention as defined by the appended claims.
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