阅读说明：本技术 一种基于智能销售专柜的商业模式 (Business mode based on intelligent sales counter ) 是由 刘振欣 于 2020-06-10 设计创作，主要内容包括：本发明公开是关于一种基于智能销售专柜的商业模式,涉及电动车新零售领域,包括：智能销售专柜；智能销售管理系统,所述智能销售管理系统包括消费者服务端以及零售商服务端；智能销售专柜通过智能销售管理系统与消费者或零售商进行通讯。本公开技术方案的商业模式的核心在于智能销售专柜,打通了电动车供应链端,商户端,电动车智能销售专柜端,网上店面端,消费者端的连接,实现了线上线下融合,多场景多维度销售。(The invention discloses a business model based on an intelligent sales counter, which relates to the field of new retail of electric vehicles and comprises the following steps: a special intelligent sales counter; the intelligent sales management system comprises a consumer server and a retailer server; the intelligent sales counter is communicated with the consumers or the retailers through an intelligent sales management system. The core of the business model of the technical scheme is intelligent sales special cabinet, and the connection of an electric vehicle supply chain end, a business end, an electric vehicle intelligent sales special cabinet end, an online shop front end and a consumer end is opened, so that online and offline integration and multi-scene and multi-dimensional sales are realized.)

1. A business model based on a smart sales counter, comprising:

the intelligent special sales counter is arranged in public places and various large operation places;

the intelligent sales management system comprises a consumer server and a retailer server;

the intelligent sales counter is in information communication with a retailer server of the intelligent sales management system, is connected with and points to a physical storefront under a guide line, and is used for product sales and information sharing of an online virtual storefront, commodity display, advertisement putting, merchant identification code placement, product vending and information service;

the intelligent sales counter performs information communication with a consumer server of the intelligent sales management system, pays by itself, extracts products, stores consumer access and purchase data, acquires basic information of a code scanner and uploads the basic information to the cloud platform for storage.

2. The intelligent sales counter-based business model of claim 1, wherein the intelligent sales counter comprises a counter body, a display system, a settlement system, a product vending system, and a product maintenance system.

3. The business model based on the intelligent sales counter of claim 2, wherein the counter body is a perspective structure of a sealed body or a semi-sealed body, and is provided with a pavilion type structure of an intelligent electric switch mechanism.

4. The intelligent sales counter-based business model of claim 1,

the intelligent sales counter is connected with the physical storefront below the guide line, the on-line virtual storefront and the body sales counter through the intelligent sales management system and conducts product vending and information service.

5. The business model based on the intelligent sales counter of claim 1, wherein the display system comprises a display terminal, a data processing terminal, a data communication terminal and a settlement terminal, and the display terminal, the data communication terminal and the settlement terminal are respectively connected with the data processing terminal.

6. The intelligent sales counter-based business model of claim 4, wherein the display system comprises a display component and a display control terminal connected with the display component.

7. The smart merchandiser-based business model of claim 4, wherein the settlement terminal comprises a bank card POS, a face recognition POS, a WeChat or Payment two-dimensional code POS, a cryptocurrency POS, and a near-field POS.

8. The intelligent sales cabinet-based business model of claim 1, wherein the product vending system directs the intelligent sales cabinet switching mechanism to open for product unmanned self-service vending of products via self-service payment access to the intelligent sales management system.

9. The intelligent sales counter-based business model of claim 2, wherein the product maintenance system records the information of code scanning consumers and the information of purchased products and transmits the information to the intelligent sales management system for analysis and refinement to guide the retailer end to perform product tracking and product maintenance.

Technical Field

The invention relates to the field of new retail of electric vehicles, in particular to a business model based on an intelligent sales counter.

Background

According to incomplete statistics in the whole country, the nationwide reserve of electric vehicles breaks through 3 hundred million, and the sales volume of the electric vehicles is steadily increased by nearly 3000 thousands every year, but the current electric vehicle sales are due to the specific attributes of products, and the business mode of the electric vehicle sales is realized by mainly adopting a mode that manufacturers attract primary sales agents or secondary sales agents and transfer the electric vehicles to physical storefronts all over the country. And this kind of business model, because the electric motor car is fixed and is sold in the entity shop, the few radiation face of people's stream is narrow, and the consumer need search the storefront after having the purchase demand, spends time specially to shop shopping, has increased consumer purchase cost.

The mode of selling the electric motor car on line solves the problem that the passenger flow of a physical store is less and the radiation is narrow. However, in this way, consumers cannot actually check the quality state of the electric vehicle, and the problems of difficulty in after-sale and long waiting period for delivery exist.

Disclosure of Invention

To overcome the problems in the related art, the disclosed embodiments of the present invention provide a business model based on an intelligent sales counter.

According to a first aspect of the disclosed embodiments of the present invention, there is provided a business model based on an intelligent sales counter, comprising:

the intelligent special sales counter is arranged in a public place;

the intelligent sales management system comprises a consumer server and a retailer server;

the intelligent sales counter is in information communication with a retailer server of the intelligent sales management system, is connected with and points to a physical storefront under a guide line, and is used for product sales and information sharing of an online virtual storefront, commodity display, advertisement putting, merchant identification code placement, product vending and information service;

the intelligent sales counter performs information communication with a consumer server of the intelligent sales management system, pays by itself, extracts products, stores consumer access and purchase data, acquires basic information of a code scanner and uploads the basic information to the cloud platform for storage.

In one embodiment, the intelligent sales counter includes a counter body, a display system, a settlement system, a product vending system, and a product maintenance system.

In one embodiment, the special cabinet body is a sealed or semi-sealed perspective structure and is provided with a pavilion type structure of an intelligent electric switch mechanism.

In one embodiment, the intelligent sales cabinet is connected through an intelligent sales management system and directs the offline physical storefront, the online virtual storefront and the ontology sales cabinet to perform product vending and information services.

In one embodiment, the display system comprises a display terminal, a data processing terminal, a data communication terminal and a settlement terminal, wherein the display terminal, the data communication terminal and the settlement terminal are respectively connected with the data processing terminal.

In one embodiment, the display system comprises a display assembly and a display control terminal connected with the display assembly.

In one embodiment, the settlement terminal includes a bank card POS, a face recognition POS, a wechat or paypal two-dimensional code POS, a cryptocurrency POS, and a near-field POS.

In one embodiment, the product vending system directs the intelligent sales counter switch mechanism to open for product unmanned self-service vending of products via self-service payment access to the intelligent sales management system.

In one embodiment, the product maintenance system records the information of code scanning consumers and the information of purchased products and transmits the information to the intelligent sales management system for analysis, refinement and guidance of product tracking and product maintenance at the retailer side.

The technical scheme provided by the embodiment of the invention has the following beneficial effects: the intelligent special sales counter of the electric vehicle is arranged at a plurality of people flow intensive points and various large operating places such as shopping malls, supermarkets, communities, restaurants and the like in the same area, the opportunity of meeting products and consumers is increased, the original flow of the intelligent special sales counter of the electric vehicle is utilized, and the product exposure rate is improved. The electric vehicle can be selectively purchased in the daily activity place of the consumer without going to the door for purchase, passive acceptance of the merchant is changed into active catering to the consumer, and intermediate purchasing links are reduced. The consumer can check the quality state of the real vehicle in the special cabinet, enter the online shop from the special cabinet two-dimensional code, choose to purchase more styles and color-matched electric vehicles, and realize quick delivery, door-to-door and after-sale maintenance by depending on the physical shop of a local sales agency, so that the electric vehicle can be purchased quickly and conveniently without worry. With intelligent sales counter mode reduce cost, solved the electric motor car tradition and sold the problem that the entity shop passenger flow is few, the operation expense is high. And the problems of difficult after-sale and slow delivery of goods on the internet are solved by the matching advantages of the entity stores.

The method comprises the following steps of firstly, meeting the consumption requirements of consumers, getting through the connection of an off-line entity shop front end, an intelligent sales special cabinet end, an on-line virtual shop front end and the consumer end. The online and offline scene three-in-one retail and service of the online virtual storefront is realized;

secondly, the problem that a decentralized consumption mode gets through various scattered scene consumption modes is solved, unmanned sales special cabinets are arranged at a plurality of people flow intensive points in the same area, the product exposure rate is improved, the meeting chance of products and consumers is increased, passive acceptance of merchants is changed into active catering to the consumers, intermediate purchasing links are reduced, the operation cost is reduced in the modes of unmanned sales, self-service payment and self-service purchase, and the consumers can purchase electric vehicles quickly and conveniently;

thirdly, meeting the requirements of off-line physical storefronts, solving the problems of less passenger flow of physical stores and high operation cost in the traditional sale of the electric vehicle, relying on the warehouses of the physical stores and after-sale, needing no increase of warehouse management cost, realizing rapid replenishment, reducing the operation cost of agents after fixed-point sale, comparing with a single physical storefront of regional agents, increasing the product exposure rate of a plurality of business super-community special cabinets in the same region, obtaining larger influence and effect with smaller cost, and improving the sales volume of the electric vehicle;

fourthly, multiple dense points of people flow in the same area and various large operating places such as shopping malls, supermarkets, restaurants, communities and the like are realized, and the unmanned special sale cabinet for the electric vehicle is arranged to bear the electric vehicle. Because of the specific function of electric motor car intelligence sales counter can use carriers such as stand, transparent box, carries on to sweep functions such as sign indicating number unblanking, advertisement input, online shopping guide consultation, realizes exchanging and answering questions with the consumer, and then realizes that multidimension's help consumer accomplishes self-service purchase.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.

FIG. 1 is a schematic diagram of a business model based on an intelligent sales counter according to the present invention;

fig. 2 is a structure diagram of a business model based on an intelligent sales counter according to the present invention.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The technical scheme provided by the embodiment of the invention relates to a business model based on an intelligent sales counter, in particular to the field of new retail of electric vehicles. In the related art, the electric vehicle is sold in a business mode that a manufacturer receives a first-level sales agency or a second-level sales agency and transfers the electric vehicle to physical storefronts all over the country according to specific attributes of products. In the commercial mode, the electric vehicle is fixed in a physical store for selling, people flow less, the radiation surface is narrow, a consumer needs to search the storefront after having a purchase demand, the time is consumed for purchasing the electric vehicle from the store specially, and the purchase cost of the consumer is increased; the mode of selling the electric motor car on line solves the problem that the passenger flow of a physical store is less and the radiation is narrow. However, in this way, consumers cannot actually check the quality state of the electric vehicle, and the problems of difficulty in after-sale and long waiting period for delivery exist. Based on the business model based on the intelligent sales counter, the intelligent sales counter of the electric vehicle is arranged at a plurality of crowded points of people flow and various large operation places such as shopping malls, supermarkets, communities, restaurants and the like in the same area, the opportunity of meeting products and consumers is increased, the original flow of the points is set by the intelligent sales counter of the electric vehicle, and the exposure rate of the products is improved. The electric vehicle can be selectively purchased in the daily activity place of the consumer without going to the door for purchase, passive acceptance of the merchant is changed into active catering to the consumer, and intermediate purchasing links are reduced. The consumer can check the quality state of the real vehicle in the special cabinet, enter the online shop from the special cabinet two-dimensional code, choose to purchase more styles and color-matched electric vehicles, and realize quick delivery, door-to-door and after-sale maintenance by depending on the physical shop of a local sales agency, so that the electric vehicle can be purchased quickly and conveniently without worry. With intelligent sales counter mode reduce cost, solved the electric motor car tradition and sold the problem that the entity shop passenger flow is few, the operation expense is high. And the problems of difficult after-sale and slow delivery of goods on the internet are solved by the matching advantages of the entity stores.

Fig. 1 is an exploded view schematically illustrating a business model based on an intelligent sales counter according to the technical solution disclosed in the present invention. As can be seen from fig. 1, the intelligent sales counter is disposed in a public place; the intelligent sales management system comprises a consumer server and a retailer server; the intelligent sales counter is in information communication with a retailer server of the intelligent sales management system, is connected with and points to a physical storefront under a guide line, and is used for product sales and information sharing of an online virtual storefront, commodity display, advertisement putting, merchant identification code placement, product vending and information service; the intelligent sales counter performs information communication with a consumer server of the intelligent sales management system, pays by itself, extracts products, stores consumer access and purchase data, acquires basic information of a code scanner and uploads the basic information to the cloud platform for storage. The intelligent sales platform is communicated with an unmanned special electric vehicle cabinet sales management system of a sales terminal through code scanning or other identification technologies so as to obtain basic information of a code scanner and upload the basic information to a cloud platform for storage; the intelligent sales counter is used for carrying out information communication through the intelligent sales management system, connecting and pointing to a physical storefront under a wire, carrying out online virtual storefront product sales and information sharing, and further pointing out that the intelligent sales counter directly carries out physical display of the electric vehicle, potential consumers visually face products, a small loading program of a consumer server side mobile phone APP of the intelligent sales management system or pay attention to public numbers is downloaded through code scanning, relevant information of the electric vehicle, including price, performance, component material, design concept and the like, aiming at product information concerned by the potential consumers is received, the display terminal of the display system arranged on the intelligent sales platform is matched with the intelligent sales platform for 360-degree display of the electric vehicle, explanation of the products is carried out through characters or voice and video, or manual control is carried out, for example, a capacitive touch screen capable of carrying out control and multi-interface operation is used for obtaining information of the products, meanwhile, a potential consumer starts the communication between a retailer terminal of the intelligent electric vehicle sales management system and an intelligent sales platform through code scanning, basic information of the code scanning is uploaded to a cloud platform, the basic information is brought into a big data system and information resources are distributed for standby use, the retailer terminal controls a camera system arranged on the intelligent sales platform through 5G or other wireless communication technologies, the camera system shoots the operation of the potential consumer, product safety management is facilitated, the smoothness of the corresponding operation of the potential consumer to the existing arrangement is recorded, actual daily reactions are accumulated for adjusting the intelligent sales platform, an electric vehicle supply chain end is opened, a merchant end, an intelligent sales special cabinet end, an online shop end and a consumer end are connected, online and offline fusion and multi-scene and multi-dimensional sales are achieved, and a traditional electric vehicle agent distribution mode is changed into an electric vehicle scene distribution mode, the intelligent special sales counter is arranged in places with dense people flows, such as shopping malls, supermarkets, communities, restaurants and the like, and the intelligent special sales counter is served for sales by depending on the matching advantages of the entity storefronts of the merchants and the way of fast transportation of the virtual storefronts to home. The operation cost of the physical storefront is reduced, the product exposure rate is increased, and the scene experience type consumption of consumers is realized.

As shown in fig. 1, the intelligent sales management system connects the lower physical storefront, the online virtual storefront and the intelligent sales counter in a wireless communication manner, the intelligent sales counter is directly connected with a potential customer to display an electric vehicle product to the customer, and the operation of the potential customer is recorded by using the camera system, so that the product safety management is facilitated, the smoothness of the corresponding operation of the potential customer on the existing setting is recorded, and the actual daily data is accumulated for adjusting the overall performance of the intelligent sales counter;

firstly, a user serving as a consumer cannot directly send a failed electric vehicle to an off-line physical store for maintenance due to factors such as time, regions and the like, the intelligent sales counter provided in the scheme can provide near-service for the user, the user can search the intelligent sales counter near a positioning place through a mobile phone APP, the failed vehicle is selected to be sent for maintenance nearby, vehicle information, the name of the consumer, the contact way and the fault problem brief description are recorded through scanning of the intelligent sales counter, a specially-assigned person is conveniently dispatched to the off-line physical store for extracting the vehicle, sending the vehicle to the store for maintenance and returning, unnecessary time cost is saved, the factory maintenance efficiency is improved, the speed of returning the vehicle to the intelligent sales counter is increased, and the customer service satisfaction degree is improved;

secondly, the intelligent sales counter is communicated with an off-line physical storefront, and the off-line physical storefront supplements and distributes goods for the intelligent sales counter, so that the time efficiency of supplementing goods for the intelligent sales counter in T +0 days is realized, and the utilization rate of potential consumers to the intelligent sales counter is ensured;

and thirdly, after testing the performance of the electric vehicle and actually contacting the electric vehicle product by using the intelligent sales counter, the consumer carries out online virtual storefront ordering operation, and the intelligent sales counter uploads and stores the purchase information of the consumer, thereby being beneficial to periodic market investigation and data statistics of electric vehicle sales by manufacturers.

Fourthly, the electric vehicle products are distributed to the lower entity storefront by the factory through the data response of the intelligent sales management system, and the virtual storefront on the line is subjected to operations such as delivery and the like. The electric vehicle sales condition of the enterprise is comprehensively counted.

In one embodiment, the intelligent sales counter comprises a counter body, a display system, a product vending system and a product maintenance system, and further comprises a counter body, a display system, an advertisement putting system and a product maintenance system, wherein the intelligent sales counter is used for selling commodities, displaying the commodities, putting advertisements and placing merchant identification codes. The identification code is used for self-service code scanning payment and product extraction of a consumer, storing access and purchase data of the consumer and sending the access and purchase data to the intelligent electric vehicle sale management system. The identification codes are connected with an online virtual storefront of the electric vehicle, and are used for enabling consumers to enter online shops to select and purchase products, storing purchasing information of the consumers and sending the purchasing information to the intelligent sales management system. The physical storefront under the connecting line of the identification codes is used for the consumers to consult shopping guide in the modes of information, voice, video and the like and contact after sale. And storing the customer access data and sending the customer access data to the intelligent sales management system.

Preferably, the special cabinet body is a perspective structure of a sealed body or a semi-sealed body, and is provided with a pavilion type structure of an intelligent electric switch mechanism, and it should be further noted that the electric switch mechanism can be a coded lock or other switch mechanisms which need to be provided with an opening password.

Preferably, the display system comprises a display terminal, a data processing terminal, a data communication terminal and a settlement terminal, and the display terminal, the data communication terminal and the settlement terminal are respectively connected with the data processing terminal.

Furthermore, the display system comprises a display component and a display control terminal connected with the display component.

In examples, the settlement terminal includes a bank card POS, a face recognition POS, a wechat or paypal two-dimensional code POS, a cryptocurrency POS, and a Near Field (NFC) POS.

Preferably, the sales terminal comprises a two-dimensional or virtual three-dimensional online sales shop and electric vehicle regional sales entity shops.

Preferably, the data processing terminal inputs a consumer mobile phone verification code through the display screen terminal to activate the intelligent electric switch mechanism to be turned on; and the data processing terminal activates the intelligent electric switch mechanism to be started by inputting a fingerprint or an identity verification code through a display screen terminal.

Further, the cloud platform records the information of the code scanning consumer and distributes the information to a telephone customer service of an electric vehicle manufacturer for tracking and revisiting.

In the technical scheme, the intelligent sales management system is used for connecting and assisting an off-line physical store face end, an intelligent sales counter end, an on-line virtual store face end and a user end, putting intelligent sales counters into operation places, communities, commercial streets and the like in all regions in the country, radiating intelligent sales counter outlets by taking the off-line physical store faces of all the regions as centers, and fusing the intelligent sales counter outlets with the on-line virtual store faces. And collecting and analyzing user data according to the user consumption habits to carry out dynamic sale.

The intelligent sales counter is used for self-service payment of users, self-service product extraction, language communication according to the purchase demands of the users, data acquisition, product publicity, digital media demonstration, self-identification self-analysis according to the access data of the users and language communication with the users. Linking the off-line physical storefront and the on-line virtual storefront, and performing scene three-in-one retail.

The off-line physical storefront is used for warehousing of the electric vehicle, retail of the electric vehicle and pre-sale, in-sale and after-sale service of the electric vehicle, and intelligent special sales counter replenishment, maintenance, nursing, door tracking and after-sale are timely carried out according to information fed back by the intelligent sales management system. The intelligent sales counter is linked, and a virtual storefront is online to carry out scene three-in-one retail.

Online virtual storefront:

for virtual two-dimensional or three-dimensional visualization storefronts, users enter by scanning a code or VR.

Those skilled in the art can now consider the specification and practice disclosure. Other embodiments of the present disclosure will be readily apparent. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure should be limited only by the attached claims.

The invention is further described below with reference to the figures and examples.

As shown in fig. 2, the present invention is a business model structure diagram based on an intelligent sales counter. The core of the business model lies in the intelligent special cabinet for electric vehicle sales. The intelligent electric vehicle sale management system is connected with a sale terminal comprising an intelligent sale counter, an off-line physical storefront and an on-line virtual storefront.

As shown in figure 1, the scheme gets through the connection of an off-line entity store face end, an intelligent sales special cabinet end, an on-line virtual store face end and a consumer end by building an intelligent sales management system. The three-in-one retail and service system realizes the off-line physical storefront, the intelligent sales counter and the on-line virtual storefront, and solves the problem of less traditional sales passenger flow of the electric vehicle. The unmanned special sales cabinets are arranged at a plurality of people flow dense points in the same area, so that the product exposure rate is improved, the opportunity of meeting products and consumers is increased, passive acceptance of merchants is changed into active catering to the consumers, intermediate purchasing links are reduced, the operation cost is reduced in an unmanned selling, self-service payment and self-service purchasing mode, and the consumers can purchase electric vehicles quickly and conveniently.

The intelligent sales counter is used for self-service payment of users, self-service product extraction, language communication according to user purchase demands for data acquisition, product publicity and digital media demonstration, self-identification self-analysis according to user access data and language communication with the users. Linking the off-line physical storefront and the on-line virtual storefront, and performing scene three-in-one retail.

The off-line physical storefront is used for pre-sale, in-sale and after-sale service of the retail electric vehicle of the storage electric vehicle of the electric vehicle, the intelligent special sales counter of the electric vehicle is supplemented, maintained and nursed in time according to information fed back by the intelligent sales management system of the electric vehicle, the intelligent special sales counter is linked with the after-sale according to the on-line tracking, and the on-line virtual storefront is used for scene three-in-one retail.

The online virtual storefront is used for a virtual three-dimensional visualization storefront, and a user enters the virtual three-dimensional storefront through code scanning or VR. And linking the intelligent sales counter, and performing scene three-in-one retail by off-line physical storefronts.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure should be limited only by the attached claims.