Content pushing method and device, electronic equipment and storage medium

文档序号:1860752 发布日期:2021-11-19 浏览:8次 中文

阅读说明:本技术 内容推送方法、装置、电子设备及存储介质 (Content pushing method and device, electronic equipment and storage medium ) 是由 李懿迅 于 2021-07-23 设计创作,主要内容包括:本发明提供一种内容推送方法、装置、电子设备及存储介质,其中,该方法包括:在满足目标条件的情况下,显示目标App的内容标签;接收用户的第一输入;响应第一输入,将基于第一输入确定的目标内容标签发送至目标App的服务端;显示服务端基于目标内容标签推送的目标内容;其中,目标内容标签为内容标签中的至少一个。本发明实施例提供的内容推送方法、装置、电子设备及存储介质,通过在满足目标条件的情况下,向服务端发送用于获取各内容标签的目标请求,接收服务端基于目标请求返回的各内容标签,显示各内容标签供用户选择目标内容标签,能减少用户隐私的泄露,有利于保护用户的隐私。(The invention provides a content pushing method, a content pushing device, electronic equipment and a storage medium, wherein the method comprises the following steps: displaying a content tag of the target App under the condition that the target condition is met; receiving a first input of a user; responding to the first input, and sending the target content label determined based on the first input to a server of the target App; displaying the target content pushed by the server based on the target content label; wherein the target content tag is at least one of the content tags. According to the content pushing method, the content pushing device, the electronic equipment and the storage medium, the target request for obtaining each content label is sent to the server side under the condition that the target condition is met, each content label returned by the server side based on the target request is received, each content label is displayed for the user to select the target content label, leakage of user privacy can be reduced, and the user privacy can be protected.)

1. A method for pushing content, comprising:

displaying a content tag of the target App under the condition that the target condition is met;

receiving a first input of a user;

responding to the first input, and sending a target content tag determined based on the first input to a server of the target App;

displaying the target content pushed by the server based on the target content label;

wherein the target content tag is at least one of the content tags.

2. The content push method according to claim 1, wherein displaying the content tag of the target App when the target condition is satisfied specifically comprises:

under the condition that the target condition is met, sending a target request for acquiring the content tag to the server;

receiving a content tag returned by the server based on the target request;

displaying the content tag in a popup mode.

3. The content push method according to claim 1, wherein the displaying of the target content pushed by the server based on the target content tag specifically includes:

receiving the target content pushed by the server based on the target content tag;

and displaying the target content in a popup mode.

4. The content pushing method according to claim 1, wherein after displaying the content tag of the target App if the target condition is met, the method further comprises:

receiving a second input of the user;

closing a popup window for displaying the content tags in response to the second input.

5. The content push method according to claim 2, wherein the receiving the target content pushed by the server based on the target content tag specifically includes:

and under the condition that the target App runs in the background, receiving the target content pushed by the server based on the target content label.

6. The content push method according to any one of claims 1 to 5, wherein the target condition includes:

and the user logs in the target App and displays the duration of each content label in a popup mode until the duration reaches the target duration.

7. The content push method according to any one of claims 1 to 5, wherein the target condition includes:

and the user logs in the target App after version updating.

8. A content pushing apparatus, comprising:

the tag acquisition module is used for displaying a content tag of the target App under the condition that the target condition is met;

the user input module is used for receiving a first input of a user;

the tag selection module is used for responding to the first input and sending a target content tag determined based on the first input to a server of the target App;

the content pushing module is used for displaying the target content pushed by the server based on the target content label;

wherein the target content tag is at least one of the content tags.

9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the steps of the content push method according to any of claims 1 to 7 when executing the program.

10. A non-transitory computer readable storage medium, having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the steps of the content push method according to any one of claims 1 to 7.

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a content push method and apparatus, an electronic device, and a storage medium.

Background

At present, a user checks contents pushed by an Application (App) through the App by using an Application program (App) installed on electronic equipment such as a mobile phone or a tablet computer, so that the user activity of the App is increased, and the dependence of the user on the App is enhanced.

However, more and more pushed contents are provided, and users often select contents which are interesting to the users from a large number of pushed contents for viewing, so that unnecessary troubles are caused to the users by too many contents which are not interesting to the users, the good feeling of the users to apps is reduced, and a large number of resources consumed by pushing are wasted. The existing content pushing method tracks the change of the content which is interested by the user by continuously and implicitly recording various operations of the user, pushes the content, easily causes the disclosure of the user privacy, is not beneficial to protecting the user privacy and has poor safety.

Disclosure of Invention

The invention provides a content pushing method, a content pushing device, electronic equipment and a storage medium, which are used for overcoming the defect that the prior art is not beneficial to protecting the privacy of a user and realizing the protection of the privacy of the user.

The invention provides a content pushing method, which comprises the following steps:

displaying a content tag of the target App under the condition that the target condition is met;

receiving a first input of a user;

responding to the first input, and sending a target content tag determined based on the first input to a server of the target App;

displaying the target content pushed by the server based on the target content label;

wherein the target content tag is at least one of the content tags.

According to the content push method provided by the invention, the displaying of the content tag of the target App under the condition that the target condition is met specifically comprises the following steps:

under the condition that the target condition is met, sending a target request for acquiring the content tag to the server;

receiving a content tag returned by the server based on the target request;

and displaying the content labels in a popup mode.

According to the content push method provided by the invention, the displaying of the target content pushed by the server based on the target content tag specifically comprises:

receiving the target content pushed by the server based on the target content tag;

and displaying the target content in a popup mode.

According to a content push method provided by the present invention, after displaying a content tag of a target App when a target condition is satisfied, the method further includes:

receiving a second input of the user;

closing a popup window for displaying the content tags in response to the second input.

According to the content push method provided by the present invention, the receiving of the target content pushed by the server based on the target content tag specifically includes:

and under the condition that the target App runs in the background, receiving the target content pushed by the server based on the target content label.

According to a content push method provided by the present invention, the target condition includes:

and the user logs in the target App and displays the duration of each content label in a popup mode until the duration reaches the target duration.

According to a content push method provided by the present invention, the target condition includes:

and the user logs in the target App after version updating.

The present invention also provides a content push apparatus, including:

the tag acquisition module is used for displaying a content tag of the target App under the condition that the target condition is met;

the user input module is used for receiving a first input of a user;

the tag selection module is used for responding to the first input and sending a target content tag determined based on the first input to a server of the target App;

the content pushing module is used for displaying the target content pushed by the server based on the target content label;

wherein the target content tag is at least one of the content tags.

The present invention also provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the content push method as described in any one of the above when executing the computer program.

The invention also provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the content push method as described in any of the above.

According to the content pushing method, the content pushing device, the electronic equipment and the storage medium, the target request for acquiring the content label is sent to the server side under the condition that the target condition is met, the content label returned by the server side based on the target request is received, and each content label is displayed for the user to select the target content label, so that the target content label can be selected by the user in an explicit mode, the user can cancel the display of the content label under the condition that the user is not needed, the leakage of the privacy of the user can be reduced, the privacy of the user can be protected, and the pushed content is accurate and effective.

Drawings

In order to more clearly illustrate the technical solutions of the present invention or the prior art, the drawings needed for the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.

Fig. 1 is a schematic flow chart of a content push method provided by the present invention;

FIG. 2 is a flow chart of a content push method provided by the present invention;

fig. 3 is a schematic structural diagram of a content pushing apparatus provided in the present invention;

fig. 4 is a schematic structural diagram of an electronic device provided in the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

In the description of the embodiments of the present invention, it should be noted that the terms "center", "longitudinal", "lateral", "length", "width", "thickness", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", "outer", "clockwise", "counterclockwise", "axial", "radial", "circumferential", and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience of describing the embodiments of the present invention and simplifying the description, but do not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and thus, should not be construed as limiting the embodiments of the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance, and not order.

In the description of the embodiments of the present invention, it should be noted that, unless explicitly stated or limited otherwise, the terms "mounted," "connected," and "connected" are to be construed broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. Specific meanings of the above terms in the embodiments of the present invention can be understood in specific cases by those of ordinary skill in the art.

In order to overcome the problems in the prior art, the invention provides a content pushing method, a device, electronic equipment and a storage medium.

Fig. 1 is a schematic flow chart of a content push method provided by the present invention. The content push method according to the embodiment of the present invention is described below with reference to fig. 1. As shown in fig. 1, the method includes: and step 101, displaying a content label of the target App under the condition that the target condition is met.

Specifically, an execution subject of the content push method provided by the embodiment of the present invention is a content push device.

The content push device may be implemented in various forms. For example, the content push device described in the embodiments of the present invention may include a mobile terminal such as a mobile phone, a smart phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet), a PMP (portable multimedia player), a navigation device, a smart band, a smart hand, a digital camera, and the like, and a fixed terminal such as a desktop computer and the like. In the following, it is assumed that the content push apparatus is a mobile terminal. However, it will be understood by those skilled in the art that the configuration according to the embodiment of the present invention can be applied to a fixed type terminal in addition to elements particularly used for moving purposes.

The content pushing device is a user terminal, and can be used for receiving and displaying content pushed by a service end (hereinafter referred to as a "service end") of a target App.

It should be noted that, before step 101, the user has interacted with the server through the content push device or other content push devices to determine the target content tag. The content of interest of people is not invariable, and the content push method provided by the embodiment of the invention is used for acquiring the target content label selected by the user again under the condition that the server side acquires the target content label and carrying out content push based on the newly selected target content label.

The content push apparatus may determine whether the target condition is satisfied.

And the target condition is used for determining whether to initiate a process of selecting the target content tag by the user.

Alternatively, the target condition may relate to at least one of a length of time from the last time the user selected the target content tag, whether a version of the target App has changed, whether a new content tag exists, and whether a significant event (e.g., a major sporting event or a significant disaster, etc.) is imminent or occurring, etc.

In the case that the target condition is satisfied, the content push device may acquire all content tags of the target App from the server content tag, and display each content tag of the target App on a display screen of the content push device.

Optionally, each content tag of the target App is displayed in a popup mode, and under the condition that the user does not need to select the target content tag again, the user can more conveniently close the popup for displaying each content tag, terminate the process of selecting the target content tag again, and cannot reveal the privacy of the user; under the condition that the user needs to select the target content tag again, the user can explicitly select the interested target content tag, the perception of the user on the target App can be kept or improved, the content interested by the user can be more accurately and effectively pushed, the pushing accuracy is increased, the user can use the target App more conveniently and frequently, the time and the energy of the user are saved, the activity of the target App is improved, and the stickiness of the target App is enhanced. In addition, different contents can be pushed for different users, the quality and competitiveness of the target App can be improved, and the subsequent operation and maintenance of the target App product are facilitated.

Optionally, when the content tags of the target App are displayed in a pop-up mode, the target content tag selected last time by the user may be marked in a manner of highlighting and/or attaching a control (e.g., a control indicating a tick), and the like.

Step 102, receiving a first input of a user.

Specifically, the user may determine to select at least one of the content tags as the target content tag based on the content tags of the target App displayed by the content push apparatus and the content of interest of the user, and input the first input to the content push apparatus. And the target content label is a content label of the content in which the user is interested.

The first input is used for determining one of the content labels as a target content label.

The first input may be touch input, voice input, gesture input, or key input, or may be a first operation.

And 103, responding to the first input, and sending the target content label determined based on the first input to a server of the target App.

Wherein the target content tag is at least one of the content tags.

Specifically, after the content pushing device receives the first input, responding to the first input, the target content tag can be determined based on the first input; and after the target content label is determined, the target content label is sent to the server.

After the server receives the target content tag, the target content tag may be stored. For example, the server stores the target content tag in the database for a long time, the effective time of the data (the target content tag) is prolonged, the content can be pushed to the user according to the target content tag in various time periods when the user uses the target App, and the activity of the target App is enhanced.

And 104, displaying the target content pushed by the server based on the target content label.

Specifically, the server may push, to the user, the target content of which the content tag is the target content tag based on the target content tag. The target content can be in the form of articles, web pages or documents.

The content push device can receive the target content; and after receiving the target content, prompting and guiding the user to view the target content, and displaying the target content on a display screen of the content pushing device for the user to view. Through the process, the utilization rate of the target App by the user can be improved.

According to the embodiment of the invention, the target request for acquiring the content label is sent to the server under the condition that the target condition is met, the content label returned by the server based on the target request is received, the content label of the target App is displayed, the target content label selected from the content labels through the first input by the user is sent to the server, the target content pushed by the server based on the target content label is displayed, and the target content label is selected by the user in an explicit mode, so that the user can cancel the display of the content label under the condition that the user is not needed, the leakage of the privacy of the user can be reduced, the privacy of the user can be protected, and the pushed content is more accurate and effective.

Based on the content of any of the above embodiments, displaying the content tag of the target App under the condition that the target condition is satisfied specifically includes: and sending a target request for acquiring the content label to the server side under the condition that the target condition is met.

Specifically, the content push apparatus may transmit the target request to the server in a case where the target condition is satisfied. The target request is used for requesting the server side to acquire each content label of the target App.

And receiving the content label returned by the server based on the target request.

Specifically, after receiving the target request, the server may send each content tag of the target App to the content push apparatus in response to the target request.

After the server sends each content tag of the target App, the content push device may receive each content tag of the target App.

The content tag is displayed in a pop-up window manner.

Specifically, after the content pushing device receives each content tag of the target App, a popup can be displayed. The popup is used for displaying each content label of the target App.

According to the embodiment of the invention, the target request for acquiring each content label is sent to the server side under the condition that the target condition is met, each content label returned by the server side based on the target request is received, and each content label is displayed in the popup mode for the user to select the target content label, so that the target content label can be selected by the user in an explicit mode, and the popup window for displaying each content label can be conveniently closed by the user under the condition that the content label is not needed, the leakage of the privacy of the user can be reduced, the privacy of the user can be protected, and the pushed content is more accurate and effective.

Based on the content of any of the above embodiments, displaying the target content pushed by the server based on the target content tag specifically includes: and receiving the target content pushed by the server based on the target content label.

Specifically, the content pushing device may receive the target content pushed by the server.

The label of the target content is a target content label.

And displaying the target content in a popup mode.

Specifically, after the content push apparatus receives the target content, the user may be prompted and guided to view the target content in a pop-up manner, and the pop-up is displayed on a display screen of the content push apparatus. The popup is used to display the target content.

The embodiment of the invention can more conveniently prompt and guide the user to check the target content by displaying the target content in a popup mode.

Based on the content of any of the above embodiments, after displaying the content tag of the target App when the target condition is satisfied, the method further includes: a second input by the user is received.

Specifically, after each content tag of the target App is displayed in a popup manner, the user may input a second input to the content push apparatus without the user having to select the target content tag again.

And a second input for triggering an operation of closing a popup for displaying each content tag.

The first input may be touch input, voice input, gesture input or key input, or may be a second operation.

The situation where the user does not need to select the target content tag again may include, but is not limited to: the target content tag is not changed or the user does not want to do a process of selecting the target content tag again at this time.

In response to a second input, closing a popup for displaying each content tag.

Specifically, after receiving the second input, the content pushing device responds to the second input, and executes an operation of closing a popup window used for displaying each content tag, thereby closing the popup window.

According to the embodiment of the invention, the popup window used for displaying each content tag is closed based on the second input of the user, so that the process of selecting the target content tag again can be conveniently stopped under the condition that the user does not need to select the target content tag again, the leakage of the user privacy can be reduced, and the user privacy can be protected.

Based on the content of any of the above embodiments, the receiving of the target content pushed by the server based on the target content tag specifically includes: and under the condition that the target App runs in the background, receiving the target content pushed by the server based on the target content label.

Specifically, under the condition that the target App runs in the background of the content push device, the server can also push the target content to the content push device; the content push device can receive the target content under the condition that the target App runs in the background of the content push device.

The embodiment of the invention can realize more convenient target content pushing to the user by receiving the target content pushed by the server under the condition that the target App operates in the background.

Based on the content of any of the above embodiments, the target conditions include: and the user logs in the target App and the time length of each content label reaches the target time length in a popup window mode from the last time.

Specifically, after the user logs in the target App, the content push device may obtain a duration of displaying each content tag in a pop-up window manner from the last time at the current moment.

After the duration is obtained, whether the duration reaches the target duration may be determined.

When the duration reaches the target duration, initiating a process that a user selects a target content label, and executing a step of displaying each content label of the target App in a popup mode; and under the condition that the duration does not reach the target duration, a process that the user selects the target content label is not initiated, and the step of displaying each content label of the target App in a popup mode is not executed.

Alternatively, the target duration may be preset according to actual requirements. The embodiment of the present invention is not particularly limited with respect to the specific value of the target time length.

Alternatively, the target duration may be a dynamic threshold. For example, the target duration may obtain, as the target duration, an average of durations between times at which the content tags are displayed in the pop-up window manner twice in the past N times, according to the times at which the content tags are displayed in the pop-up window manner.

According to the embodiment of the invention, the process of selecting the target content label by the user is initiated under the condition that the user logs in the target App and the time length of each content label displayed in a popup mode reaches the target time length last time, so that the change of the interested content can be tracked more timely, and more accurate and effective content pushing can be realized.

Based on the content of any of the above embodiments, the target conditions include: and the user logs in the target App with the updated version.

Specifically, after the user logs in the target App, the content push device may determine whether the version of the target App is updated.

Under the condition that the version of the target App is updated, initiating a process that a user selects a target content label, and executing a step of displaying each content label of the target App in a popup mode; when the version of the target App is not updated, a process of selecting the target content tag by the user may not be initiated, and the step of displaying each content tag of the target App in a popup mode is not performed.

According to the embodiment of the invention, the process that the user selects the target content label is initiated under the condition that the user logs in the target App after the version is updated, so that the change of the interested content can be tracked more timely, and more accurate and effective content pushing can be realized.

In order to facilitate understanding of the above embodiments of the present invention, a process for implementing content push based on interaction between a content push device and a server is described below with reference to fig. 2.

Fig. 2 is a schematic flow chart of a content push method provided by the present invention. In the interaction between the content push device and the server, the content push device can be used as a front end, and the server can be used as a back end.

The content push method may include the steps of:

and step 1, logging in.

And the user logs in the target App based on the front end.

And 2, acquiring content classification.

And under the condition that the target condition is met, the front end sends a target request to the back end to acquire each content tag of the target App. And a content tag indicating a content classification.

And step 3, returning content classification.

And the back end responds to the target request and returns each content label of the target App to the front end.

And 4, classifying the popup display contents.

And the front end displays each content label of the target App in a popup mode for a user to check.

And 5, selecting the interested categories.

The user determines to select at least one of the content labels as a target content label (i.e. a category selected by the user and also a category in which the user is interested) based on the content labels displayed by the front pop window and the content in which the user is interested, and inputs a first input to the front end.

And 6, sending the classification selected by the user to a back end for storage.

The front end sends the target content tag to the back end, and the back end stores the target content tag.

And 7, pushing the content under the classification of interest of the user.

The back end pushes the content under the classification of interest of the user, namely the target content, to the front end.

And 8, displaying the pushed content.

And the front end displays the target content for the user to check.

The content push device provided by the present invention is described below, and the content push device described below and the content push method described above may be referred to in correspondence with each other.

Fig. 3 is a schematic structural diagram of a content push apparatus according to an embodiment of the present invention. Based on the content of any of the above embodiments, as shown in fig. 3, the apparatus includes a tag obtaining module 301, a user input module 302, a tag selecting module 303, and a content pushing module 304, where:

the tag obtaining module 301 is configured to display a content tag of the target App when the target condition is met;

a user input module 302 for receiving a first input of a user;

the tag selection module 303 is configured to respond to the first input and send a target content tag determined based on the first input to a server of the target App;

a content pushing module 304, configured to display target content pushed by the server based on the target content tag;

wherein the target content tag is at least one of the content tags.

Specifically, the tag obtaining module 301, the user input module 302, the tag selecting module 303, and the content pushing module 304 are electrically connected in sequence.

The tag obtaining module 301 determines whether a target condition is satisfied; if the content tags meet the requirements, all the content tags of the target App can be acquired from the content tags of the server, and all the content tags of the target App are displayed on a display screen of the content pushing device.

The user can determine to select at least one of the content tags as the target content tag based on the content tags of the target App displayed by the content push device and the content in which the user is interested, and input the first input to the content push device.

The user input module 302 receives a first input by a user.

The tag selection module 303 is responsive to the first input, and may determine a target content tag based on the first input; and after the target content label is determined, the target content label is sent to the server.

The server can push the target content with the label as the target content label to the user based on the target content label.

The content push module 304 may receive the target content; and after receiving the target content, prompting and guiding the user to view the target content, and displaying the target content on a display screen of the content pushing device for the user to view.

Optionally, the tag obtaining module 301 may include:

the request sending unit is used for sending a target request for acquiring the content label to the server side under the condition that a target condition is met;

the tag receiving unit is used for receiving a content tag returned by the server based on the target request;

and the label display unit is used for displaying the content label in a popup mode.

Optionally, the content pushing module 304 may include:

the content receiving unit is used for receiving the target content pushed by the server based on the target content label;

and the content display unit is used for displaying the target content in a popup mode.

Optionally, the user input module 302 may be further configured to receive a second input from the user;

the content push apparatus may further include:

and the popup window closing module is used for responding to the second input and closing the popup window used for displaying each content label.

Optionally, the content receiving unit is specifically configured to receive the target content pushed by the server based on the target content tag under the condition that the target App runs in the background.

Alternatively, the target conditions may include:

and the user logs in the target App and the time length of each content label reaches the target time length in a popup window mode from the last time.

Alternatively, the target conditions may include:

and the user logs in the target App with the updated version.

The content push apparatus provided in the embodiment of the present invention is configured to execute the content push method of the present invention, and an implementation manner of the content push apparatus is consistent with that of the content push method provided in the present invention, and the same beneficial effects can be achieved, and details are not described here again.

The content push device is used for the content push method of the foregoing embodiments. Therefore, the description and definition in the content push method in the foregoing embodiments may be used for understanding the execution modules in the embodiments of the present invention.

According to the embodiment of the invention, the target request for acquiring the content label is sent to the server under the condition that the target condition is met, the content label returned by the server based on the target request is received, the content label of the target App is displayed, the target content label selected from the content labels through the first input by the user is sent to the server, the target content pushed by the server based on the target content label is displayed, and the target content label is selected by the user in an explicit mode, so that the user can cancel the display of the content label under the condition that the user is not needed, the leakage of the privacy of the user can be reduced, the privacy of the user can be protected, and the pushed content is more accurate and effective.

Fig. 4 illustrates a physical structure diagram of an electronic device, which may include, as shown in fig. 4: a processor (processor)410, a communication Interface 420, a memory (memory)430 and a communication bus 440, wherein the processor 410, the communication Interface 420 and the memory 430 are communicated with each other via the communication bus 440. The processor 410 may invoke logic instructions stored in the memory 430 and executable on the processor 410 to perform the content push method provided by the above-described method embodiments, the method comprising: displaying a content tag of the target App under the condition that the target condition is met; receiving a first input of a user; responding to the first input, and sending the target content label determined based on the first input to a server of the target App; displaying the target content pushed by the server based on the target content label; wherein the target content tag is at least one of the content tags.

In addition, the logic instructions in the memory 430 may be implemented in the form of software functional units and stored in a computer readable storage medium when the software functional units are sold or used as independent products. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

The processor 410 in the electronic device provided in the embodiment of the present invention may call the logic instruction in the memory 430, and the implementation manner of the processor is consistent with the implementation manner of the content push method provided in the present invention, and the same beneficial effects may be achieved, and details are not described here.

In another aspect, an embodiment of the present invention further provides a computer program product, where the computer program product includes a computer program stored on a non-transitory computer-readable storage medium, the computer program includes program instructions, and when the program instructions are executed by a computer, the computer can execute the content pushing method provided by the above-mentioned method embodiments, where the method includes: displaying a content tag of the target App under the condition that the target condition is met; receiving a first input of a user; responding to the first input, and sending the target content label determined based on the first input to a server of the target App; displaying the target content pushed by the server based on the target content label; wherein the target content tag is at least one of the content tags.

When the computer program product provided by the embodiment of the present invention is executed, the content push method is implemented, and the specific implementation manner of the content push method is consistent with the implementation manner described in the embodiment of the foregoing method, and the same beneficial effects can be achieved, which is not described herein again.

In yet another aspect, an embodiment of the present invention further provides a non-transitory computer-readable storage medium, on which a computer program is stored, where the computer program is implemented by a processor to perform the content pushing method provided by the foregoing embodiments, and the method includes: displaying a content tag of the target App under the condition that the target condition is met; receiving a first input of a user; responding to the first input, and sending the target content label determined based on the first input to a server of the target App; displaying the target content pushed by the server based on the target content label; wherein the target content tag is at least one of the content tags.

When the computer program stored on the non-transitory computer readable storage medium provided in the embodiments of the present invention is executed, the content push method is implemented, and the specific implementation manner of the content push method is consistent with the implementation manner described in the embodiments of the method, and the same beneficial effects can be achieved, which is not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

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