阅读说明：本技术 赛事广告投放方法、装置、设备及计算机可读存储介质 (Event advertisement putting method, device, equipment and computer readable storage medium ) 是由 周世雄 于 2021-09-07 设计创作，主要内容包括：本发明公开了一种赛事广告投放方法、装置、设备及计算机可读存储介质,其中方法包括：获取入场观众信息,在线观众信息,以及音频采集单元采集到的音频信息；基于所述入场观众信息、所述在线观众信息以及所述音频信息,确定各个参赛单位对应的目标支持度,并基于所述音频信息确定各个参赛单位对应的助威关键词；基于所述目标支持度确定待投放广告对应的展示信息,并基于所述助威关键词以及所述待投放广告对应的广告语,确定所述待投放广告对应的广告推荐语；基于各个参赛单位对应的母语、所述展示信息以及所述广告推荐语,在所述赛事对应的广告牌展示所述待投放广告。本发明实现赛事广告的多元化展示,提高了广告投放的效益。(The invention discloses a method, a device, equipment and a computer readable storage medium for launching an event advertisement, wherein the method comprises the following steps: the method comprises the steps of obtaining entrance audience information, online audience information and audio information collected by an audio collection unit; determining target support degrees corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining cheering keywords corresponding to each participating unit based on the audio information; determining display information corresponding to the advertisement to be delivered based on the target support degree, and determining an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered; and displaying the advertisement to be released on the billboard corresponding to the event based on the corresponding native language of each competition unit, the display information and the advertisement recommending language. The invention realizes the diversified display of the event advertisements and improves the advertisement putting benefit.)

1. An event advertisement delivery method, characterized by comprising the steps of:

acquiring entrance audience information of a competition unit corresponding to the current competition, online audience information corresponding to direct broadcasting information of the competition, and audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;

determining target support degrees corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining cheering keywords corresponding to each participating unit based on the audio information;

determining display information corresponding to the advertisement to be delivered based on the target support degree, and determining an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered;

and displaying the advertisement to be released on the billboard corresponding to the event based on the corresponding native language of each competition unit, the display information and the advertisement recommending language.

2. The method of claim 1, wherein the step of determining a target support corresponding to each participating unit based on the entrance audience information, the online audience information, and the audio information, and determining a cheering keyword corresponding to each participating unit based on the audio information comprises:

determining audience support degrees of all the participating units based on the entrance audience information, determining online support degrees of all the participating units based on the online audience information, and determining live support degrees and cheering keywords corresponding to all the participating units based on the audio information;

and determining the target support degree corresponding to each competition unit based on the audience support degree, the online support degree and the field support degree.

3. The method of claim 2, wherein the step of determining audience support for each participating unit based on the audience information comprises:

determining the number of the entrance audiences corresponding to each competition unit based on the ticket information of the entrance audience information;

acquiring the maximum entrance audience number and the minimum entrance audience number in the entrance audience numbers;

and respectively determining the audience support degree of each competition unit based on the number of the entrance audiences, the maximum number of the entrance audiences and the minimum number of the entrance audiences.

4. The method of claim 2, wherein the step of determining the online support for each participating unit based on the online audience information comprises:

determining the number of the online audiences corresponding to each competition unit based on the regional information of each online audience in the online audience information and the regional information corresponding to each competition unit;

acquiring the maximum online audience number and the minimum online audience number in the online audience numbers;

and respectively determining the online support of each competition unit based on the online audience number, the maximum online audience number and the minimum online audience number.

5. The method of claim 2, wherein the step of determining live support and cheering keywords for each participating unit based on the audio information comprises:

dividing the audio information based on the area information corresponding to the audio acquisition unit and the competition watching areas of each competition unit to obtain the audio acquisition information corresponding to each competition unit;

performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to all the participating units, and determining cheering keywords corresponding to all the participating units based on voice information in the voice recognition results;

determining the corresponding field voice support quantity of each participating unit based on the voice information of the human voice and the non-human voice information in the voice recognition result;

and respectively determining the corresponding live support degree of each competition unit based on the maximum live voice support quantity and the minimum live voice support quantity in the live voice support quantities and the live voice support quantities.

6. The method for advertising an event according to any one of claims 1 to 5, wherein the step of displaying the advertisement to be delivered on the billboard corresponding to the event based on the native language corresponding to each participating unit, the display information, and the advertisement recommendation language comprises:

determining a first advertisement playing probability corresponding to each competition unit based on the target support degree, and acquiring a mother language and a main tone corresponding to each competition unit;

determining target advertisement delivery corresponding to each competition unit based on the mother language, the main tone, the display information and the advertisement recommendation language;

and displaying the target advertisement on the billboard in sequence based on the first advertisement playing probability.

7. The method of claim 6, wherein after the step of displaying the advertisement to be delivered on the billboard corresponding to the event based on the display information and the advertisement recommendation, the method further comprises:

when the competition project of the competition is finished, obtaining competition ranks corresponding to each competition unit, and determining a second advertisement playing probability based on the competition ranks;

for each competition unit, acquiring a target advertisement to be launched with the maximum target support degree in the target advertisements corresponding to the competition unit in the competition project running process;

and circularly displaying the advertisements to be released of each target on the billboard based on the second advertisement playing probability.

8. An event advertisement delivery device, comprising:

the acquisition module is used for acquiring entrance audience information of a competition unit corresponding to the current competition, online audience information corresponding to direct broadcasting information of the competition and audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;

the first determining module is used for determining the target support degree corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining the cheering keywords corresponding to each participating unit based on the audio information;

the second determination module is used for determining display information corresponding to the advertisement to be launched based on the target support degree and determining an advertisement recommendation corresponding to the advertisement to be launched based on the cheering keyword and the advertisement corresponding to the advertisement to be launched;

and the display module is used for displaying the advertisements to be released on the advertising board corresponding to the events based on the corresponding native language of each competition unit, the display information and the advertisement recommendation language.

9. An event advertisement delivery device, comprising: a memory, a processor, and an event advertisement delivery program stored on the memory and executable on the processor, the event advertisement delivery program when executed by the processor implementing the steps of the event advertisement delivery method as recited in any of claims 1-7.

10. A computer-readable storage medium, having stored thereon an event advertisement delivery program which, when executed by a processor, performs the steps of the method of delivering an event advertisement according to any one of claims 1 to 7.

Technical Field

The present invention relates to the field of advertisement media technologies, and in particular, to a method, an apparatus, a device, and a computer-readable storage medium for delivering an advertisement for an event.

Background

The advertisement is a link between a launcher and an advertisement audience, has a vital function in daily life, can establish image and transmit information for the launcher, and can guide the advertisement audience to purchase and reasonably use commodities. For the on-site advertisement delivery in the competition field, the advertisement content of the rolling playing is generally preset, and the rolling playing is carried out at the advertisement position in the competition field in the competition process.

However, some characters are often accompanied in the advertisement content of the existing event, the language type corresponding to the characters is often a host language (if china is the host of the event, the host language includes chinese) or a world universal language (such as english), so that the spot advertisement delivery of the event venue is relatively single, and for a spot audience or an online audience, if the language type of the advertisement content is not the native language of the audience, the advertisement content may be difficult to be clarified, even the advertisement content is not interested, so that the benefit of the advertisement delivery is low.

The above is only for the purpose of assisting understanding of the technical aspects of the present invention, and does not represent an admission that the above is prior art.

Disclosure of Invention

The invention mainly aims to provide a method, a device and equipment for launching an advertisement in an event and a computer readable storage medium, and aims to solve the technical problem that the advertisement launching benefit is low due to the fact that the advertisement launching in the existing event is relatively single.

In order to achieve the above object, the present invention provides an event advertisement delivery method, comprising the steps of:

acquiring entrance audience information of a competition unit corresponding to the current competition, online audience information corresponding to direct broadcasting information of the competition, and audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;

determining target support degrees corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining cheering keywords corresponding to each participating unit based on the audio information;

determining display information corresponding to the advertisement to be delivered based on the target support degree, and determining an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered;

and displaying the advertisement to be released on the billboard corresponding to the event based on the corresponding native language of each competition unit, the display information and the advertisement recommending language.

Further, the step of determining the target support degree corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining the cheering keyword corresponding to each participating unit based on the audio information includes:

determining audience support degrees of all the participating units based on the entrance audience information, determining online support degrees of all the participating units based on the online audience information, and determining live support degrees and cheering keywords corresponding to all the participating units based on the audio information;

and determining the target support degree corresponding to each competition unit based on the audience support degree, the online support degree and the field support degree.

Further, the step of determining audience support for each participating unit based on the entrance audience information comprises:

determining the number of the entrance audiences corresponding to each competition unit based on the ticket information of the entrance audience information;

acquiring the maximum entrance audience number and the minimum entrance audience number in the entrance audience numbers;

and respectively determining the audience support degree of each competition unit based on the number of the entrance audiences, the maximum number of the entrance audiences and the minimum number of the entrance audiences.

Further, the step of determining the online support of each participating unit based on the online audience information comprises:

determining the number of the online audiences corresponding to each competition unit based on the regional information of each online audience in the online audience information and the regional information corresponding to each competition unit;

acquiring the maximum online audience number and the minimum online audience number in the online audience numbers;

and respectively determining the online support of each competition unit based on the online audience number, the maximum online audience number and the minimum online audience number.

Further, the step of determining the live support and the cheering keyword corresponding to each participating unit based on the audio information includes:

dividing the audio information based on the area information corresponding to the audio acquisition unit and the competition watching areas of each competition unit to obtain the audio acquisition information corresponding to each competition unit;

performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to all the participating units, and determining cheering keywords corresponding to all the participating units based on voice information in the voice recognition results;

determining the corresponding field voice support quantity of each participating unit based on the voice information of the human voice and the non-human voice information in the voice recognition result;

and respectively determining the corresponding live support degree of each competition unit based on the maximum live voice support quantity and the minimum live voice support quantity in the live voice support quantities and the live voice support quantities.

Further, the step of displaying the advertisement to be delivered on the billboard corresponding to the event based on the native language corresponding to each competition unit, the display information and the advertisement recommendation language includes:

determining a first advertisement playing probability corresponding to each competition unit based on the target support degree, and acquiring a mother language and a main tone corresponding to each competition unit;

determining target advertisement delivery corresponding to each competition unit based on the mother language, the main tone, the display information and the advertisement recommendation language;

and displaying the target advertisement on the billboard in sequence based on the first advertisement playing probability.

Further, after the step of displaying the advertisement to be delivered on the billboard corresponding to the event based on the display information and the advertisement recommendation, the event advertisement delivery method further includes:

when the competition project of the competition is finished, obtaining competition ranks corresponding to each competition unit, and determining a second advertisement playing probability based on the competition ranks;

for each competition unit, acquiring a target advertisement to be launched with the maximum target support degree in the target advertisements corresponding to the competition unit in the competition project running process;

and circularly displaying the advertisements to be released of each target on the billboard based on the second advertisement playing probability.

In addition, to achieve the above object, the present invention provides a topic event advertisement delivery device, including:

the acquisition module is used for acquiring entrance audience information of a competition unit corresponding to the current competition, online audience information corresponding to direct broadcasting information of the competition and audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;

the first determining module is used for determining the target support degree corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining the cheering keywords corresponding to each participating unit based on the audio information;

the second determination module is used for determining display information corresponding to the advertisement to be launched based on the target support degree and determining an advertisement recommendation corresponding to the advertisement to be launched based on the cheering keyword and the advertisement corresponding to the advertisement to be launched;

and the display module is used for displaying the advertisements to be released on the advertising board corresponding to the events based on the corresponding native language of each competition unit, the display information and the advertisement recommendation language.

In addition, to achieve the above object, the present invention further provides a theme event advertisement delivery apparatus, including: the system comprises a memory, a processor and an event advertisement putting program which is stored on the memory and can run on the processor, wherein the event advertisement putting program realizes the steps of the event advertisement putting method when being executed by the processor.

In addition, to achieve the above object, the present invention further provides a subject computer readable storage medium, on which an event advertisement delivery program is stored, the event advertisement delivery program, when executed by a processor, implementing the steps of the aforementioned event advertisement delivery method.

According to the method, the entrance audience information of a competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by an audio acquisition unit are acquired, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition; then, determining target support degrees corresponding to all the participating units based on the entrance audience information, the online audience information and the audio information, and determining cheering keywords corresponding to all the participating units based on the audio information; then, determining display information corresponding to the advertisement to be delivered based on the target support degree, and determining an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered; then based on the corresponding native language of each competition unit, the display information and the advertisement recommendation language, the advertisement to be delivered is displayed on the billboard corresponding to the competition, so that diversified display of the competition advertisement is realized, various audiences can watch the advertisement to be delivered displayed in the native language, the interest of the users in watching the advertisement to be delivered is promoted, and the benefit of advertisement delivery is further improved.

Drawings

FIG. 1 is a schematic structural diagram of an event advertisement delivery device in a hardware operating environment according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating a first embodiment of a method for delivering advertisements for an event according to the present invention;

fig. 3 is a functional module diagram of an embodiment of an event advertisement delivery device according to the present invention.

The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.

Detailed Description

It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

As shown in fig. 1, fig. 1 is a schematic structural diagram of an event advertisement delivery device in a hardware operating environment according to an embodiment of the present invention.

The event advertisement delivery device of the embodiment of the invention can be a PC. As shown in fig. 1, the event advertisement delivery apparatus may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.

Optionally, the event advertisement delivery device may further include a camera, RF (Radio Frequency) circuitry, sensors, audio circuitry, a WiFi module, and/or the like. Of course, the event advertisement delivery device may also be configured with other sensors such as barometer, hygrometer, thermometer, infrared sensor, etc., which are not described herein again.

Those skilled in the art will appreciate that the terminal configuration shown in FIG. 1 does not constitute a limitation of event advertising equipment and may include more or fewer components than shown, or some components in combination, or a different arrangement of components.

As shown in fig. 1, a memory 1005, which is one type of computer storage medium, may include an operating system, a network communication module, a user interface module, and an event advertisement delivery program therein.

In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a backend server and performing data communication with the backend server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and processor 1001 may be used to invoke an event advertising program stored in memory 1005.

In this embodiment, the event advertisement delivery apparatus includes: the system comprises a memory 1005, a processor 1001 and an event advertisement putting program stored on the memory 1005 and capable of running on the processor 1001, wherein when the processor 1001 calls the event advertisement putting program stored in the memory 1005, the steps of the event advertisement putting method in the following embodiments are executed.

The invention also provides an event advertisement putting method, and referring to fig. 2, fig. 2 is a flow diagram of the first embodiment of the event advertisement putting method of the invention.

In this embodiment, the event advertisement delivery method includes the following steps:

step S101, obtaining entrance audience information of a competition unit corresponding to the current competition, online audience information corresponding to direct broadcasting information of the competition, and audio information collected by an audio collecting unit, wherein the audio collecting unit is arranged in a competition area corresponding to the competition;

specifically, for each advertisement to be delivered, the advertisement to be delivered is sequentially displayed on the billboard according to a preset display sequence and a preset display duration.

In this embodiment, during the process of the competition project, the entrance audience information of the competition unit corresponding to the current competition is acquired, where the entrance audience information is the number of audiences supporting each competition unit. If the participating units are divided according to countries (for example, china) or regions (for example, hong kong of china), the nationality information (region information) of the admission audience can be counted, and the admission audience information of the participating units can be obtained according to the nationality information (region information), wherein the admission audience information is the number of audiences belonging to the nationality information (region information) corresponding to each participating unit in the admission audience. If the participating units are divided according to provinces (such as internal events participated in by each province hosted in China), the province information of the admission audience can be counted, the admission audience information of the participating units is obtained according to the province information, and the admission audience information is the number of the audiences belonging to the provinces corresponding to each participating unit in the admission audiences.

Meanwhile, online audience information corresponding to the direct broadcasting information of the event is obtained, and the online audience information is the number of online audiences supporting each competition unit (the number of audiences watching the event online currently). If the participating units are divided according to countries (such as China) or regions (such as hong Kong China), the countries or regions of the direct broadcasting signals can be counted, the online audience information of the participating units is obtained according to the countries or regions of the direct broadcasting signals, and the online audience information is the number of online audiences belonging to the countries or regions corresponding to the participating units in the online audiences. If the participating units are divided according to provinces (such as internal events participated in by each province hosted in China), the provinces of the direct broadcasting signals can be counted, online audience information of the participating units is obtained according to the provinces of the direct broadcasting signals, and the online audience information is the number of audiences belonging to the provinces corresponding to each participating unit in the entrance audiences.

And acquiring audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition, namely, a plurality of audio acquisition units are arranged in the competition area, and the audio acquisition units are used for acquiring audio information of audiences in the competition area, audio information of various cheering instruments and the like.

Wherein, the competition unit can be competition countries, competition teams or competition players.

Step S102, determining target support degrees corresponding to each participating unit based on the entrance audience information, the online audience information and the audio information, and determining cheering keywords corresponding to each participating unit based on the audio information;

in this embodiment, when the entrance audience information, the online audience information, and the audio information are acquired, the target support degrees corresponding to the respective participating units are calculated based on the entrance audience information, the online audience information, and the audio information. Specifically, the number of the audience to enter the game (the number of the audience to enter the game supporting each participating unit) corresponding to each participating unit may be counted according to the audience information to enter the game, the number of the audience to enter the game (the number of the audience to enter the game supporting each participating unit) corresponding to each participating unit may be counted according to the online audience information (the number of the online audience supporting each participating unit), the number of the sounds corresponding to each participating unit may be counted according to the audio information, and the target support degree may be determined according to the number of the audience to enter the game, the number of the online audience, and the number of the sounds.

Specifically, the number of the audience entering, the number of the audience online, and the number of the sounds corresponding to each of the participating units may be summed to obtain the support amount corresponding to each of the participating units, and each of the support amounts is normalized to obtain the target support degree. Or, for each participating unit, the corresponding audience support, online support and live support are respectively calculated according to the number of the entrance audiences, the number of the online audiences and the number of the sounds corresponding to the participating unit, and the target support of the participating unit is obtained according to the audience support, the online support and the live support, for example, the target support of the participating unit is obtained by weighting and summing the audience support, the online support and the live support.

Meanwhile, audio recognition is carried out on the audio information, and then cheering keywords in the audio information, such as 'Chinese team refueling', are obtained.

It should be noted that, the competition visiting areas of the events may be divided according to the competition units to obtain the competition visiting areas of each competition unit, and the audio acquisition units in the competition visiting areas of each competition unit acquire the sound information of each competition unit to obtain the audio information.

Step S103, determining display information corresponding to the advertisement to be delivered based on the target support degree, and determining an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered;

in this embodiment, when the target support degree is obtained, the display information corresponding to the advertisement to be delivered is determined based on the target support degree, specifically, the corresponding display information is obtained according to the size of the target support degree corresponding to each participating unit, where the display information includes an animation effect and color matching information, for example, in a case of contention, the color matching of the chinese team is light red, and the color matching of the chinese team gradually becomes darker as the target support degree of the chinese team is larger.

Meanwhile, based on the cheering keywords and the advertisement words corresponding to the advertisements to be launched, determining the advertisement recommendation words corresponding to the advertisements to be launched, and specifically, combining the cheering keywords with the advertisement words to obtain personalized advertisement recommendation words, for example, if the advertisement words comprise "migu" and the cheering keywords comprise "refuel for the Chinese team", the advertisement recommendation words are "migu and you refuel for the Chinese team" and the like, wherein for different advertisements to be launched, reasonable combination is performed according to the advertisement words and the cheering keywords to obtain the corresponding advertisement recommendation words, if the cheering keywords comprise a plurality of cheering keywords, the occurrence frequency of each cheering keyword in the audio information can be obtained, and the keyword with the maximum occurrence frequency is used as the cheering keyword of the corresponding competition unit.

And step S104, displaying the advertisement to be released on the billboard corresponding to the event based on the mother language corresponding to each competition unit, the display information and the advertisement recommending language.

In this embodiment, when the advertisement recommendation language is acquired, the mother language corresponding to each competition unit is acquired, and the advertisement to be delivered is displayed on the billboard corresponding to the competition based on the mother language, the display information and the advertisement recommendation language.

It should be noted that, when a competition event of the event starts, the above steps may be executed in real time or at regular time, so as to implement real-time or regular update delivery of the advertisement to be delivered.

According to the event advertisement delivery method provided by the embodiment, the entrance audience information of the competition unit corresponding to the current event, the online audience information corresponding to the direct broadcasting information of the event and the audio information acquired by the audio acquisition unit are acquired, wherein the audio acquisition unit is arranged in the competition area corresponding to the event; then, determining target support degrees corresponding to all the participating units based on the entrance audience information, the online audience information and the audio information, and determining cheering keywords corresponding to all the participating units based on the audio information; then, determining display information corresponding to the advertisement to be delivered based on the target support degree, and determining an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered; then based on the corresponding native language of each competition unit, the display information and the advertisement recommendation language, the advertisement to be delivered is displayed on the billboard corresponding to the competition, so that diversified display of the competition advertisement is realized, various audiences can watch the advertisement to be delivered displayed in the native language, the interest of the users in watching the advertisement to be delivered is promoted, and the benefit of advertisement delivery is further improved.

Based on the first embodiment, a second embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S102 includes:

step S201, determining audience support degrees of all the participating units based on the entrance audience information, determining online support degrees of all the participating units based on the online audience information, and determining site support degrees and cheering keywords corresponding to all the participating units based on the audio information;

step S202, based on the audience support degree, the online support degree and the field support degree, determining the target support degree corresponding to each competition unit.

In this embodiment, the audience support degrees of the respective participating units are determined based on the entrance audience information, the online support degrees of the respective participating units are determined based on the online audience information, and the live support degrees and the cheering keywords corresponding to the respective participating units are determined based on the audio information. Specifically, for each participating unit, the corresponding audience support, online support and live support are respectively calculated according to the number of the entrance audiences, the number of the online audiences and the number of the sounds corresponding to the participating unit.

And then, determining the target support degree corresponding to each competition unit according to the audience support degree, the online support degree and the live support degree, and weighting and summing the audience support degree, the online support degree and the live support degree to obtain the target support degree of each competition unit. Specifically, the audience support degree S is set in advance₁On-line support S₂And field support S₃Corresponding weight W₁、W₂、 W₃For each contest unit, its target support degree S ═ S₁*W₁+S₂*W₂+S₃*W₃Wherein W is₁+W₂+W₃1, while also setting different weights for different ads to be delivered, e.g., W for ads to be delivered that preferentially take care of the perception of a viewing-through viewer₂May be set to 75%, 80%, 85%, etc., corresponding to W for a live non-spectator event₁And W₃May be set to 0.

In the event advertisement delivery method provided by this embodiment, audience support degrees of each participating unit are determined based on the entrance audience information, online support degrees of each participating unit are determined based on the online audience information, and live support degrees and cheering keywords corresponding to each participating unit are determined based on the audio information; and then, based on the audience support degree, the online support degree and the field support degree, determining the target support degree corresponding to each competition unit, and accurately obtaining the target support degree corresponding to the competition unit according to the audience support degree, the online support degree and the field support degree, so that the advertisement to be released is conveniently displayed according to the target support degree, the interest of the user in watching the advertisement to be released is promoted, and the benefit of advertisement release is further improved.

Based on the second embodiment, a third embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S201 includes:

step S301, determining the entrance audience number corresponding to each competition unit based on the ticket information of the entrance audience information;

step S302, obtaining the maximum entrance audience number and the minimum entrance audience number in the entrance audience numbers;

step S303, determining audience support degrees of each participating unit based on the number of the audience members entering, the maximum number of the audience members entering, and the minimum number of the audience members entering.

In this embodiment, the number of the audience entering each participating unit is determined according to the ticketing information of the audience entering information, and if the participating units are divided according to countries (e.g., china) or regions (e.g., hong kong china), the ticketing information can be the national information (region information) of the audience entering, and the number of the audience entering the participating units is obtained according to the national information (region information). If the participating units are divided according to provinces (such as internal events participated in by each province hosted in China), the ticket information can be province information which can be admission audiences, and the admission audience number of the participating units is obtained according to the province information. The number of the audience to enter the field also comprises the corresponding number of the relatives and friends tickets distributed by the event host for each competition unit.

And after the number of the entrance audiences of each competition unit is obtained, comparing the number of the entrance audiences, and obtaining the maximum number of the entrance audiences and the minimum number of the entrance audiences in the number of the entrance audiences.

Finally, the audience support degree of each competition unit is respectively determined based on the entrance audience number, the maximum entrance audience number and the minimum entrance audience number, specifically, the audience support degree of each competition unit is determinedFor each contest unit, the formula for audience support is: s₁＝(M_in-M_inmin)/(M_inmax-M_inmin)。

Wherein S is₁Audience support for contesting units, M_inNumber of spectators admitted to a contest unit, M_inmaxFor maximum number of incoming viewers, M_inminIs the minimum number of incoming viewers.

In the event advertisement delivery method provided by the embodiment, the number of the entrance audiences corresponding to each competition unit is determined through ticket information based on the entrance audience information; then, the maximum entrance audience number and the minimum entrance audience number in the entrance audience numbers are obtained; and then respectively determining the audience support degrees of all the participating units based on the number of the entrance audiences, the maximum number of the entrance audiences and the minimum number of the entrance audiences, so that the audience support degrees of the participating units can be accurately obtained according to the number of the entrance audiences, the accuracy of the target support degree can be improved, the writing of the advertisement to be released can be displayed according to the target support degree, and the benefit of releasing the advertisement can be further improved.

Based on the second embodiment, a fourth embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S201 includes:

step S401, determining the number of online audiences corresponding to each competition unit based on the regional information of each online audience in the online audience information and the regional information corresponding to each competition unit;

step S402, obtaining the maximum online audience number and the minimum online audience number in the online audience numbers;

step S403, respectively determining online support degrees of each participating unit based on the online audience number, the maximum online audience number, and the minimum online audience number.

In this embodiment, the number of online audiences corresponding to each participating unit is determined based on the regional information to which each online audience belongs in the online audience information and the regional information corresponding to each participating unit, where the number of online audiences is the number of audiences supporting online watching of each participating unit. For example, if the participating units are divided according to countries (e.g., china) or regions (e.g., hong kong china), the countries or regions of the direct broadcasting signals can be counted to obtain the region information to which each online audience belongs and the audience number corresponding to the region information to which each online audience belongs in the online audience information, the region information corresponding to each participating unit is matched with the region information to which each online audience belongs, and the audience number corresponding to the matched region information to which the online audience belongs is used as the online audience number corresponding to the corresponding participating unit,

And after the online audience number of each competition unit is obtained, comparing the online audience numbers to obtain the maximum online audience number and the minimum online audience number in the online audience numbers.

Finally, respectively determining the online support degree of each competition unit based on the online audience number, the maximum online audience number and the minimum online audience number, specifically, for each competition unit, the formula of the online support degree is as follows: s₂＝(M_on-M_onmin)/(M_onmax-M_onmin)。

Wherein S is₂For on-line support of contesting units, M_onNumber of on-line spectators for a contesting unit, M_onmaxFor maximum number of online viewers, M_onminIs the minimum number of online viewers.

In the event advertisement delivery method provided in this embodiment, the number of online audiences corresponding to each participating unit is determined based on the regional information to which each online audience belongs in the online audience information and the regional information corresponding to each participating unit; then obtaining the maximum online audience number and the minimum online audience number in the online audience numbers; and then respectively determining the online support of each competition unit based on the number of the online audiences, the maximum number of the online audiences and the minimum number of the online audiences, so that the online support of the competition units can be accurately obtained according to the number of the online audiences, the accuracy of the target support can be improved, the writing of the advertisement to be released can be displayed according to the target support, and the benefit of releasing the advertisement can be further improved.

Based on the second embodiment, a fifth embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S201 includes:

step S501, dividing the audio information based on the area information corresponding to the audio acquisition unit and the competition watching areas of each competition unit to obtain the audio acquisition information corresponding to each competition unit;

step S502, carrying out voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining cheering keywords corresponding to each participating unit based on voice information in the voice recognition results;

step S503, determining the corresponding field voice support quantity of each participating unit based on the cheering keyword, the voice information of the voice in the voice recognition result and the region information;

step S504, respectively determining the corresponding live support degree of each competition unit based on the maximum live voice support quantity and the minimum live voice support quantity in the live voice support quantities and the live voice support quantities.

In this embodiment, the audio information is divided based on the area information corresponding to the audio acquisition unit and the competition visiting area of each competition unit to obtain the audio acquisition information corresponding to each competition unit, that is, the information acquired by the audio acquisition unit in the competition visiting area of each competition unit in the audio information is used as the audio acquisition information corresponding to each competition unit. And performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining the cheering keywords corresponding to each participating unit based on the voice information in the voice recognition results.

Then, based on the human voice information and the non-human voice information in the voice recognition result, determining a field voice support number corresponding to each participating unit, specifically, for each participating unit, determining a human voice number corresponding to the human voice information in the voice recognition result, and calculating a similarity between every two non-human voice of the non-human voice information in the voice recognition result, where the similarity is a cosine value between voice vectors corresponding to two non-human voice information, and obtaining a non-human voice number of a target non-human voice with the similarity greater than a preset threshold, where the field voice support number is the human voice number + the non-human voice number.

And finally, respectively determining the corresponding live support degree of each competition unit based on the maximum live voice support quantity and the minimum live voice support quantity in the live voice support quantities and the live voice support quantities. Specifically, for each contest unit, the formula of the field support is: s₃＝(M_s-M_smin)/(M_smax-M_smin)。

Wherein S is₃For on-site support of the participating units, M_sNumber of live speech supports for contesting units, M_smaxFor maximum number of live speech supports, M_sminThe amount of live speech support is minimal.

According to the event advertisement delivery method provided by the embodiment, the audio information is divided based on the area information corresponding to the audio acquisition unit and the competition watching areas of each competition unit, so that the audio acquisition information corresponding to each competition unit is obtained; then carrying out voice recognition on the audio acquisition information to obtain voice recognition results corresponding to all the participating units, and determining cheering keywords corresponding to all the participating units based on voice information in the voice recognition results; then, determining the corresponding field voice support quantity of each participating unit based on the voice information of the human voice and the non-human voice information in the voice recognition result; and then respectively determining the corresponding field support degrees of each competition unit based on the maximum field voice support quantity and the minimum field voice support quantity in the field voice support quantities and the field voice support quantities, so that the field voice support degrees of the competition units can be accurately obtained according to the audio information, the accuracy of the target support degrees can be improved, the writing of the advertisements to be released can be displayed according to the target support degrees, and the advertisement releasing benefit can be further improved.

Based on the foregoing embodiments, a sixth embodiment of the event advertisement delivery method according to the present invention is provided, in this embodiment, step S104 includes:

step S601, determining the first advertisement playing probability corresponding to each competition unit based on the target support degree, and acquiring the corresponding native language and the corresponding dominant hue of each competition unit;

step S602, determining target advertisement delivery corresponding to each contest unit based on the native language, the dominant hue, the display information and the advertisement recommending language;

and step S603, sequentially displaying the target advertisements on the billboard based on the first advertisement playing probability.

In this embodiment, when the target support degree is obtained, the first advertisement playing probability corresponding to each participating unit is determined according to the target support degree of each participating unit, specifically, the preset advertisement playing probability corresponding to the support degree ranking may be preset, when the target support degree is obtained, the target support degree is ranked to obtain the support degree ranking, the first advertisement playing probability corresponding to each participating unit is searched according to the support degree ranking, and for different participating units, the higher the support degree ranking is, the higher the first advertisement playing probability is. Meanwhile, the corresponding mother language and the corresponding main tone of each competition unit are obtained. For example, if the unit of the contest is Chinese, the native language is Chinese and the dominant hue is red.

And then, determining the target advertisement to be delivered corresponding to each contest unit based on the mother language, the dominant hue, the display information and the advertisement recommendation, namely adjusting the advertisement to be delivered to obtain the target advertisement to be delivered according to the mother language, the dominant hue, the display information and the advertisement recommendation. And sequentially displaying the target advertisements on the billboard based on the first advertisement playing probability, specifically, circularly displaying the target advertisements by the first advertisement playing probability.

In the event advertisement delivery method provided by this embodiment, the first advertisement playing probability corresponding to each competition unit is determined based on the target support degree, and the mother language and the keytone corresponding to each competition unit are obtained; then, determining target advertisement delivery corresponding to each competition unit based on the mother language, the main tone, the display information and the advertisement recommendation language; then based on first advertisement broadcast probability the bill-board shows each target advertisement of putting in proper order, through showing the target advertisement of putting according to first advertisement broadcast probability, the exhibition of advertisement is waited to put in to gold thread that can be reasonable, further improves the benefit of advertisement putting.

Based on the sixth embodiment, a seventh embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, after step S104, the event advertisement delivery method further includes:

step S701, when the competition project of the competition is finished, obtaining competition ranks corresponding to each competition unit, and determining the playing probability of a second advertisement based on the competition ranks;

step S702, for each competition unit, acquiring a target advertisement to be launched with the maximum target support degree in the target advertisements corresponding to the competition unit in the competition project progress process;

and step S703, circularly displaying each target advertisement to be released on the billboard based on the second advertisement playing probability.

In this embodiment, because the current voice after the competition is finished is complex, and the competition ranking greatly affects the number of online audiences, when the competition item of the competition is completed, the competition ranking corresponding to each competition unit is obtained, and the second advertisement playing probability is determined based on the competition ranking. Specifically, a preset advertisement playing probability corresponding to the competition ranking can be preset, when the competition ranking is obtained, a second advertisement playing probability corresponding to each competition unit is searched according to the competition ranking, and for different competition units, the higher the competition ranking is, the higher the second advertisement playing probability is.

Then, for each competition unit, acquiring a target advertisement to be launched with the maximum target support degree in the target advertisements corresponding to the competition unit in the competition project running process; specifically, all target advertisement impressions and corresponding target support degrees corresponding to each competition unit before the current time are obtained, and the target advertisement impression with the maximum target support degree in all the target advertisement impressions is determined as the target advertisement to be advertised.

And finally, circularly displaying the advertisements to be released of each target on the billboard based on the second advertisement playing probability.

However, the design is not limited to this, in other embodiments, when the competition project of the competition is completed, all the target support degrees of each competition unit may be obtained, the average value of all the target support degrees is calculated for each competition unit to obtain a support degree average value, the target advertisement to be delivered corresponding to the maximum target support degree of all the target support degrees is used as the target advertisement to be delivered, the third advertisement playing probability corresponding to each competition unit is determined according to the support degree average value, and each target advertisement to be delivered is cyclically displayed on the billboard based on the third advertisement playing probability. Or when the competition project of the competition is finished, the current target advertisement and the first advertisement playing probability are obtained, and the target advertisement is displayed on the billboard in sequence based on the first advertisement playing probability.

It should be noted that the present embodiment is applied to links such as a prize-receiving ceremony and a media interview after the event is over.

In the event advertisement delivery method provided by the embodiment, when a competition project of an event is completed, competition ranks corresponding to each competition unit are obtained, and a second advertisement playing probability is determined based on the competition ranks; then, for each competition unit, acquiring a target advertisement to be launched with the maximum target support degree in the target advertisements corresponding to the competition unit in the competition project running process; and then circularly displaying the advertisements to be released of each target on the billboard based on the second advertisement playing probability, displaying the advertisements to be released of the targets according to the competition ranks, and further improving the advertisement releasing benefit.

The present invention also provides an event advertisement delivery apparatus, which, with reference to fig. 3, includes:

an obtaining module 10, configured to obtain entrance audience information of a competition unit corresponding to the current competition, online audience information corresponding to live broadcast information of the competition, and audio information acquired by an audio acquisition unit, where the audio acquisition unit is disposed in a competition area corresponding to the competition;

a first determining module 20, configured to determine, based on the entrance audience information, the online audience information, and the audio information, a target support degree corresponding to each participating unit, and determine, based on the audio information, a cheering keyword corresponding to each participating unit;

a second determining module 30, configured to determine display information corresponding to the advertisement to be delivered based on the target support degree, and determine an advertisement recommendation corresponding to the advertisement to be delivered based on the cheering keyword and the advertisement corresponding to the advertisement to be delivered;

and the display module 40 is used for displaying the advertisements to be released on the advertising board corresponding to the events based on the corresponding native language of each competition unit, the display information and the advertisement recommendation language.

The method executed by each program unit may refer to each embodiment of the method for delivering an advertisement for an event of the present invention, and will not be described herein again.

The invention also provides a computer readable storage medium.

The computer readable storage medium of the present invention stores thereon an event advertisement delivery program, which when executed by a processor implements the steps of the event advertisement delivery method as described above.

The method implemented when the event advertisement delivery program running on the processor is executed may refer to each embodiment of the event advertisement delivery method of the present invention, and will not be described herein again.

In addition, an embodiment of the present invention further provides a computer program product, where the computer program product includes an event advertisement delivery program, and the event advertisement delivery program, when executed by a processor, implements the steps of the event advertisement delivery method described above.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.

The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.