阅读说明：本技术 数据处理方法、装置、电子设备及可读存储介质 (Data processing method and device, electronic equipment and readable storage medium ) 是由 王燕华 于志安 汤彪 谢睿 张弓 王仲远 于 2019-08-01 设计创作，主要内容包括：本公开的实施例提供了一种数据处理方法、装置、电子设备及可读存储介质,所述方法包括：收集兴趣点相关数据,其中,所述兴趣点相关数据至少包括如下任意一种：用户针对初始搜索词对应的兴趣点搜索结果触发的点击数据、用户针对修改后的搜索词对应的兴趣点搜索结果触发的点击数据、以及与地标相关的兴趣点数据；根据所述兴趣点相关数据,确定兴趣点的别名；根据所述兴趣点的别名,建立兴趣点与别名之间的映射关系。本公开的实施例可以提高POI搜索的准确率。(the embodiment of the disclosure provides a data processing method, a data processing device, an electronic device and a readable storage medium, wherein the method comprises the following steps: collecting interest point related data, wherein the interest point related data at least comprises any one of the following data: click data triggered by a user aiming at an interest point search result corresponding to the initial search word, click data triggered by the user aiming at an interest point search result corresponding to the modified search word and interest point data related to the landmark; determining alias names of the interest points according to the interest point related data; and establishing a mapping relation between the interest points and the aliases according to the aliases of the interest points. The embodiment of the disclosure can improve the accuracy of POI search.)

1. a method of data processing, the method comprising:

collecting interest point related data, wherein the interest point related data at least comprises any one of the following data: click data triggered by a user aiming at an interest point search result corresponding to the initial search word, click data triggered by the user aiming at an interest point search result corresponding to the modified search word and interest point data related to the landmark;

Determining alias names of the interest points according to the interest point related data;

and establishing a mapping relation between the interest points and the aliases according to the aliases of the interest points.

2. The method of claim 1, wherein the point of interest-related data comprises: clicking data triggered by the search result of the interest point corresponding to the modified search word by the user;

the collecting the data related to the interest points comprises:

Determining first target data in log data generated by searching interest points by a user; the first target data is log data of which the user does not click on the interest point search result corresponding to the initial search word and click on the interest point search result corresponding to the modified search word within preset time;

Taking the first target data as interest point related data;

The determining the alias of the interest point according to the interest point related data comprises:

if the number of users clicking the same first interest point in the first target data exceeds a first threshold, determining that an initial search word corresponding to the first target data is an alias of the first interest point.

3. The method of claim 1, wherein the point of interest-related data comprises: clicking data triggered by a user aiming at an interest point search result corresponding to the initial search word;

the collecting the data related to the interest points comprises:

determining second target data in log data generated by searching interest points by a user; the second target data is log data of click behaviors generated by the user on the interest point search results corresponding to the initial search words;

Taking the second target data as interest point related data;

the determining the alias of the interest point according to the interest point related data comprises:

and if the number of users clicking the same second interest point in the second target data exceeds a second threshold, determining that the initial search word corresponding to the second target data is the alias of the second interest point.

4. the method of claim 3, wherein determining the alias name of the point of interest based on the point of interest related data comprises:

if the number of users clicking a third interest point in the second target data exceeds a third threshold, determining that an initial search word corresponding to the second target data is an alias of the third interest point; wherein the name of the third point of interest and the name of the second point of interest satisfy a similarity condition.

5. The method of claim 1, wherein the point of interest-related data comprises: point of interest data associated with a landmark;

the collecting the data related to the interest points comprises:

determining a landmark interest point related to a landmark, wherein the landmark related interest point has an incidence relation with a landmark place;

determining the interest points with the positions smaller than the preset distance from the landmark interest points as candidate interest points;

Taking the landmark interest points and the candidate interest points as interest point related data;

the determining the alias of the interest point according to the interest point related data comprises:

Determining an association confidence degree of the candidate interest point and the landmark interest point according to the similarity between the branch store name of the candidate interest point and the name of the landmark interest point, and/or the distance between the candidate interest point and the landmark interest point, and/or the frequency of the branch store name of the candidate interest point appearing within the preset distance;

And taking the branch names of the candidate interest points with the associated confidence degrees meeting the preset conditions as the alias names of the landmark interest points.

6. The method of claim 5, wherein after determining that the branch names of the candidate points of interest with the associated confidence meeting the preset condition are alias names of the landmark points of interest, the method further comprises:

Respectively taking the alias of the landmark interest point and the address of the landmark interest point as search words, calling a map search service to perform map search, and if the interest point search results returned by the map search service all include the landmark interest point, determining that the alias of the landmark interest point is correct; otherwise, determining the alias error of the landmark interest point.

7. the method of claim 1, wherein after the establishing a mapping between the point of interest and the alias, the method further comprises:

In the mapping relations, if at least two corresponding mapping relations exist in the same interest point, respectively calculating a probability value corresponding to each mapping relation in the at least two mapping relations; wherein the at least two mapping relations are determined by different interest point related data;

and fusing the established mapping relation between the interest point and the alias according to the probability value to obtain a fused mapping relation.

8. a data processing apparatus, characterized in that the apparatus comprises:

a data collection module, configured to collect data related to a point of interest, where the data related to the point of interest at least includes any one of: click data triggered by a user aiming at an interest point search result corresponding to the initial search word, click data triggered by the user aiming at an interest point search result corresponding to the modified search word and interest point data related to the landmark;

The alias determining module is used for determining the alias of the interest point according to the interest point related data;

and the relationship establishing module is used for establishing a mapping relationship between the interest points and the aliases according to the aliases of the interest points.

9. an electronic device, comprising:

processor, memory and computer program stored on the memory and executable on the processor, characterized in that the processor implements the data processing method according to one or more of claims 1-7 when executing the program.

10. A readable storage medium, characterized in that instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the data processing method according to one or more of method claims 1-7.

Technical Field

Embodiments of the present disclosure relate to the field of network technologies, and in particular, to a data processing method and apparatus, an electronic device, and a readable storage medium.

background

With the rapid development of informatization, more and more users want to search for desired information through natural language. Wherein POI (point of interest) geographic point of interest retrieval is intended to more intelligently understand the user's search intent and return corresponding or relevant target POIs. However, most POIs are long in full name, and users usually do not search for the full name of the POI, and instead search for the full name of the POI, short names of the POI, related information, and the like.

for example, the business "TZ House music live" located in shanghai is a live music bar with POP style as the main under the flag between the POP fingers (shanghai culture media limited). The full name of the bar, "TZ House music live" is long and not easy to remember, and the user may search for information of the bar by the keyword "between fingers".

However, there is no obvious association relationship between the full name "TZ House music scene" of the bar and the keyword "between fingers" searched by the user, so that the existing search system usually cannot establish the search dependency relationship between "TZ House music scene" and "between fingers", and cannot return the information related to the POI "TZ House music scene" required by the user under the condition that the user inputs the keyword "between fingers", thereby affecting the accuracy of the search.

disclosure of Invention

The embodiment of the disclosure provides a data processing method and device, electronic equipment and a readable storage medium, which are used for improving the accuracy of POI search.

According to a first aspect of embodiments of the present disclosure, there is provided a data processing method, the method including:

collecting interest point related data, wherein the interest point related data at least comprises any one of the following data: click data triggered by a user aiming at an interest point search result corresponding to the initial search word, click data triggered by the user aiming at an interest point search result corresponding to the modified search word and interest point data related to the landmark;

determining alias names of the interest points according to the interest point related data;

And establishing a mapping relation between the interest points and the aliases according to the aliases of the interest points.

according to a second aspect of embodiments of the present disclosure, there is provided a data processing apparatus, the apparatus comprising:

a data collection module, configured to collect data related to a point of interest, where the data related to the point of interest at least includes any one of: click data triggered by a user aiming at an interest point search result corresponding to the initial search word, click data triggered by the user aiming at an interest point search result corresponding to the modified search word and interest point data related to the landmark;

The alias determining module is used for determining the alias of the interest point according to the interest point related data;

and the relationship establishing module is used for establishing a mapping relationship between the interest points and the aliases according to the aliases of the interest points.

according to a third aspect of embodiments of the present disclosure, there is provided an electronic apparatus including:

processor, memory and computer program stored on the memory and executable on the processor, characterized in that the processor implements the aforementioned data processing method when executing the program.

According to a fourth aspect of embodiments of the present disclosure, there is provided a readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the aforementioned data processing method.

The embodiment of the disclosure provides a data processing method, a data processing device, an electronic device and a readable storage medium, wherein the method comprises the following steps:

collecting interest point related data, wherein the interest point related data at least comprises any one of the following data: click data triggered by a user aiming at an interest point search result corresponding to the initial search word, click data triggered by the user aiming at an interest point search result corresponding to the modified search word and interest point data related to the landmark; determining alias names of the interest points according to the interest point related data; and establishing a mapping relation between the interest points and the aliases according to the aliases of the interest points. It can be seen that the alias of the interest point determined by the embodiment of the disclosure is derived from diversified interest point related data, and the POI alias knowledge base can be enriched and improved, so that the user can return an accurate POI search result in the process of searching by using the alias, and the accuracy of POI search is further improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings needed to be used in the description of the embodiments of the present disclosure will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present disclosure, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.

FIG. 1 shows a flow diagram of the steps of a data processing method in one embodiment of the present disclosure;

FIG. 2 shows a block diagram of a data processing device in one embodiment of the present disclosure;

fig. 3 shows a block diagram of an electronic device provided by an embodiment of the present disclosure.

Detailed Description

Technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is apparent that the described embodiments are some, but not all, of the embodiments of the present disclosure. All other embodiments, which can be obtained by a person skilled in the art without making creative efforts based on the embodiments of the present disclosure, belong to the protection scope of the embodiments of the present disclosure.